Research output per year
Research output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
Fingerprint
Dive into the research topics where Pieter de Rooij is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Klantsegmentatie op bezoekmotieven.
de Rooij, P. & Zwartbol, S., 21 Apr 2021, In: Cultuurmarketing.nl. 2021, aprilResearch output: Contribution to journal › Article › Professional
Open Access -
When the arts are not your cup of tea : participation frequency and experience in cultural activities
van Bendegom, C., Mitas, O., Boode, W., de Rooij, P. & Bastiaansen, M., 21 Aug 2021, In: Journal of Leisure Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Cultuur is zeg maar niet mijn ding: Cultuurbeleving van jongvolwassenen die zelden of nooit cultuur bezoeken.
van Bendegom, C., Mitas, O., Boode, W., de Rooij, P. & Bastiaansen, M., 2020, Trendrapport toerisme, recreatie en vrije tijd 2020. Vermeulen, T., Bijl, J., Korteweg Maris, D., Rooijackers, M., Heslinga, J., Politiek, M., Heerschap, N., Schreven, L. & van Wijk, K. (eds.). Nieuwegein: CELTH/CBS/NBTC Holland Marketing/NRIT, p. 505-510Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Open AccessFile213 Downloads (Pure) -
Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.
de Rooij, P. & Verduijn Lunel, L., 12 Sep 2019.Research output: Contribution to conference › Paper
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Big data and marketing
de Rooij, P., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 273-280 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
5 Citations (Scopus)
Activities
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CRM & datagedreven marketing. Presentatie voor kunst- en cultuurhuizen Gent
Pieter de Rooij (Speaker)
9 Jun 2021Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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RM & datagedreven marketing. Presentatie voor kunst- en cultuurhuizen regio Zuidwest Vlaanderen
Pieter de Rooij (Speaker)
4 Jun 2021Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Workshop communicatie campagne onderzoek bibliotheken in opdracht van Probiblio
Pieter de Rooij (Contributor)
25 May 2021Activity: Participating in or organising an event › Contribution at workshop, seminar, course
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CRM projecten
Pieter de Rooij (Speaker)
17 May 2021Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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CRM implementatie & projecten
Pieter de Rooij (Speaker)
22 Mar 2021Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press / Media
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Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
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Customer journey in de praktijk : hoe musea, poppodia en theaters inspelen op de klantreis
8/06/16
1 Media contribution
Press/Media: Press / Media
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De concurrent is slechts één muisklik verwijderd
11/08/06
1 Media contribution
Press/Media: Press / Media