Research output per year
Research output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
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Research output
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Cultuur is zeg maar niet mijn ding: Cultuurbeleving van jongvolwassenen die zelden of nooit cultuur bezoeken.
van Bendegom, C., Mitas, O., Boode, W., de Rooij, P. & Bastiaansen, M., 2020, Trendrapport toerisme, recreatie en vrije tijd 2020. Vermeulen, T., Bijl, J., Korteweg Maris, D., Rooijackers, M., Heslinga, J., Politiek, M., Heerschap, N., Schreven, L. & van Wijk, K. (eds.). Nieuwegein: CELTH/CBS/NBTC Holland Marketing/NRIT, p. 505-510Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Open AccessFile57 Downloads (Pure) -
Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.
de Rooij, P. & Verduijn Lunel, L., 12 Sep 2019.Research output: Contribution to conference › Paper
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Big data and marketing
de Rooij, P., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 273-280 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
2 Citations (Scopus) -
Connecting education, academic research and industry: learnings of ten years of CRM executive educatio
de Rooij, P., 1 Oct 2019.Research output: Contribution to conference › Paper
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Customer delight in het theater : Op zoek naar verrassende en waardevolle klantervaringen
de Rooij, P., van den Brandt, S. & Israël, R., 2019, In: Vrijetijdstudies. 36, 2, p. 25-36 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Activities
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Introductie CRM & Consumentengedrag in de cultuursector.
Pieter de Rooij (Speaker)
11 Feb 2020Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Kunstloc Brabant (External organisation)
Pieter de Rooij (Member)
1 Jan 2020 → 31 Jan 2020Activity: Membership › Membership of jury
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CRM strategie (online sessie)
Pieter de Rooij (Speaker)
21 Apr 2020Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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CRM implementatie
Pieter de Rooij (Speaker)
4 Jun 2020Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Workshop communicatiecampagne onderzoek bibliotheken
Pieter de Rooij (Organiser)
6 Mar 2020Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Press / Media
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Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
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Customer journey in de praktijk : hoe musea, poppodia en theaters inspelen op de klantreis
8/06/16
1 Media contribution
Press/Media: Press / Media
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De concurrent is slechts één muisklik verwijderd
11/08/06
1 Media contribution
Press/Media: Press / Media