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Personal profile

Research interests

Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.

His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:

  • Consumer behaviour (customer loyalty, involvement, consumption motives)
  • Experience marketing (consumer experiences, value creation, customer journey)
  • Customer Relationship Management (analytics, communication campaigns, relationship strategies).

Social Media

Subjects

Arts, culture, consumer behavior, experience marketing, CRM

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2019

Big data and marketing

de Rooij, P., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 273-280 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Customer delight in het theater : Op zoek naar verrassende en waardevolle klantervaringen

de Rooij, P., van den Brandt, S. & Israël, R., 2019, In : Vrijetijdstudies. 36, 2, p. 25-36 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Grootschalig onderzoek in de podiumkunsten: welke communicatiecampagnes leiden tot meer ticketverkoop?

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 2018, In : Vrijetijdstudies. 35, 3, p. 13-18 6 p.

Research output: Contribution to journalArticleScientificpeer-review

Het groot campagne onderzoek podiumkunsten

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 18 Jun 2018, Breda: NHTV Breda University of Applied Sciences. 103 p.

Research output: Book/ReportReportScientific

Open Access
File
Open Access

Activities 2005 2019

Kunstloc Brabant (External organisation)

HPGM de Rooij (Member)
1 Jan 201931 Dec 2019

Activity: MembershipMembership of committee

Kick-off CRM in de bibliotheeksector

HPGM de Rooij (Speaker)
2 Apr 2019

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

journal of global marketing (Journal)

HPGM de Rooij (Referee)
1 May 201931 May 2019

Activity: Publication peer-review and editorial workPublication peer-review

Probiblio : Workshop CRM strategie bibliotheken

HPGM de Rooij (Speaker)
18 Feb 2019

Activity: Participating in or organising an eventContribution at workshop, seminar, course

International Journal of Event and Festival Management (Journal)

HPGM de Rooij (Referee)
2019 → …

Activity: Publication peer-review and editorial workPublication peer-review

Press / Media

Pieter de Rooij - CRM

Pieter de Rooij

15/05/17

1 media contribution

Press/Media: Press / Media

De kunst van volle zalen

Pieter de Rooij

30/04/12

1 media contribution

Press/Media: Press / Media

De concurrent is slechts één muisklik verwijderd

Pieter de Rooij

11/08/06

1 media contribution

Press/Media: Press / Media