Research output per year
Research output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Hoe je beleving en impact in theater kunt meten.
de Rooij, P., Keulen, N., Mertens, M., Mitas, O., Tummers, B. & Zwartbol, S., 2022, In: Cultuurmarketing.nl. 2022Research output: Contribution to journal › Article › Professional
Open Access -
Should we stay, or should we go? The influence of risk perceptions on revisit intentions to cultural heritage during the COVID-19 pandemic
de Rooij, P., van Liempt, A. & van Bendegom, C., 13 Apr 2022, In: Journal of Heritage Tourism. 17, 4, p. 431-447 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
When the arts are not your cup of tea : participation frequency and experience in cultural activities
van Bendegom, C., Mitas, O., Boode, W., de Rooij, P. & Bastiaansen, M., 2022, In: Journal of Leisure Research. 53, 2, p. 229-252 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Citations (Scopus) -
Familiariteit, veiligheid en vertrouwen bij een cultureel erfgoed locatie: Over risicoperceptie en de intentie tot herhaalbezoek tussen twee COVID-19 gerelateerde Lockdown-periodes in 2020
van Liempt, A., de Rooij, P. & van Bendegom, C., 2021, Trendrapport Toerisme, recreatie en vrije tijd 2021. Vermeulen, T., Korteweg Maris, D., Rooijackers, M., Heslinga, J., Politiek, M., Heerschap, N., Klijs, B. & van Wijk, K. (eds.). Nieuwegein: CELTH/CBS/NBTC Holland Marketing/NRIT, p. 466-469 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
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Klantsegmentatie op bezoekmotieven.
de Rooij, P. & Zwartbol, S., 21 Apr 2021, In: Cultuurmarketing.nl. 2021, aprilResearch output: Contribution to journal › Article › Professional
Open Access
Activities
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Poetics : Journal of Empirical Research on Culture, the Media and the Arts (Journal)
Pieter de Rooij (Referee)
22 Sep 2022Activity: Publication peer-review and editorial work › Publication peer-review
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CRM leergang: introductie, klantkennis en strategie.
Pieter de Rooij (Invited speaker)
20 Sep 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
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CRM leergang: implementatie.
Pieter de Rooij (Invited speaker)
12 Sep 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
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Cultuurmarketing : Intervisie klantgerichte organisaties
Pieter de Rooij (Organiser)
29 Jun 2022Activity: Participating in or organising an event › Organising an event
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CRM leergang: strategie
Pieter de Rooij (Speaker)
20 Jun 2022Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press / Media
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Vienna Live with Simeon Morrow – Weekly Interactive Show (Interview for Audience)
23/02/22
1 Media contribution
Press/Media: Press / Media
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De marketeer als klantregisseur (Interview on cultuurmarketing.nl)
18/11/21
1 Media contribution
Press/Media: Press / Media
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Cultuur beleven is niet alleen voor de happy few (Interview in LKCA Cultuurkrant)
30/06/21
1 Media contribution
Press/Media: Press / Media
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Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
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