Research output per year
Research output per year
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
Arts, culture, consumer behavior, experience marketing, CRM
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Research output: Contribution to journal › Article › Professional
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Pieter de Rooij (Speaker)
Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Pieter de Rooij (Speaker)
Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Pieter de Rooij (Speaker)
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Pieter de Rooij (Speaker)
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Pieter de Rooij (Invited speaker)
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
23/02/22
1 Media contribution
Press/Media: Press / Media
18/11/21
1 Media contribution
Press/Media: Press / Media
30/06/21
1 Media contribution
Press/Media: Press / Media
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media