Research output per year
Research output per year
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
Arts, culture, consumer behavior, experience marketing, CRM
Research output: Contribution to journal › Article › Professional
Research output: Contribution to journal › Article › Professional
Research output: Contribution to journal › Article › Professional
Research output: Contribution to conference › Paper
Research output: Contribution to journal › Article › Professional
Pieter de Rooij (Invited speaker)
Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Pieter de Rooij (Member)
Activity: Membership › Membership of board
Pieter de Rooij (Referee)
Activity: Publication peer-review and editorial work › Publication peer-review
Pieter de Rooij (Member)
Activity: Membership › Membership of committee
Pieter de Rooij (Invited speaker)
Activity: Participating in or organising an event › Contribution at workshop, seminar, course
23/02/22
1 Media contribution
Press/Media: Press / Media
18/11/21
1 Media contribution
Press/Media: Press / Media
30/06/21
1 Media contribution
Press/Media: Press / Media
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media