Research Output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Social Media
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2004 2018
Grootschalig onderzoek in de podiumkunsten: welke communicatiecampagnes leiden tot meer ticketverkoop?
Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 2018, In : Vrijetijdstudies. 35, 3, p. 13-18 6 p.Research output: Contribution to journal › Article › Scientific › peer-review
Het groot campagne onderzoek podiumkunsten
Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 18 Jun 2018, Breda: NHTV Breda University of Applied Sciences. 103 p.Research output: Book/Report › Report › Scientific
Open Access
File
Het groot campagne onderzoek podiumkunsten : Managementsamenvatting
de Rooij, HPGM., 2018, Breda: Breda University of Applied Sciences. 10 p.Research output: Book/Report › Report › Professional
Open Access
Klantsegmentatie 2.0
de Rooij, HPGM., 2018, Cultuurmarketing Jaarboek editie 2018. Smetsers, H. (ed.). Cultuurmarketing, p. 11-13 3 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Klantsegmenten in cultuurcommunicatie
de Rooij, HPGM., 2018, In : Adrem. 2018, 2, p. 3-6 4 p.Research output: Contribution to journal › Article › Professional
Activities 2005 2019
Klantgericht Ondernemen
de Rooij, H. (Speaker)2005
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
CRM in de vrijetijdsector
de Rooij, H. (Speaker)2005
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Klantenmanagement in de zwembadbranche: Get connected!
de Rooij, H. (Speaker)2006
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Klantloyaliteit in de theatersector
de Rooij, H. (Speaker)2008
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
CRM en klantloyaliteit in de culturele sector: de kunst van waardecreatie
de Rooij, H. (Speaker)2008
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press / Media
Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 media contribution
Press/Media: Press / Media
Customer journey in de praktijk : hoe musea, poppodia en theaters inspelen op de klantreis
8/06/16
1 media contribution
Press/Media: Press / Media
De concurrent is slechts één muisklik verwijderd
11/08/06
1 media contribution
Press/Media: Press / Media