Research output per year
Research output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Bibliotheek Zuid-Kennemerland over CRM in de praktijk
de Rooij, P., 10 Apr 2023, In: Probiblio.nl.Research output: Contribution to journal › Article › Professional
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Een goede CRM strategie zorgt voor meer verbinding met jouw bezoekers
de Rooij, P., De Jong, M., Van der Loo, M. & Haaster, J., 31 Jan 2023, In: Probiblio.nl.Research output: Contribution to journal › Article › Professional
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In 3 stappen naar een succesvolle CRM-strategie
de Rooij, P., de Jong, M., Van der Loo, M. & Haaster, J., 28 Feb 2023, In: Probiblio.nl.Research output: Contribution to journal › Article › Professional
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The short-term and long-term impact of visitor experiences in museums.
de Rooij, P., van Liempt, A. & Shahvali, M., 1 Jun 2023.Research output: Contribution to conference › Paper
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Van CRM-strategie tot systeem
de Rooij, P., de Jong, M., Van der Loo, M. & Haaster, J., 28 Mar 2023, In: Probiblio.nl.Research output: Contribution to journal › Article › Professional
Activities
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Rijnbrink
Pieter de Rooij (Invited speaker)
6 Mar 2023Activity: Participating in or organising an event › Contribution at workshop, seminar, course
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Cultuur Cluster Roosendaal (Theater de Kring, Museum Tongelohuys, Cultuurcompaan) (External organisation)
Pieter de Rooij (Member)
1 Jan 2023 → 31 Dec 2023Activity: Membership › Membership of board
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Tourism Review (Journal)
Pieter de Rooij (Referee)
1 Jan 2023 → …Activity: Publication peer-review and editorial work › Publication peer-review
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Kunstloc Brabant (External organisation)
Pieter de Rooij (Member)
1 Jan 2023 → 31 Dec 2023Activity: Membership › Membership of committee
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Klantgerichte organisaties en CRM. Presentatie voor bibliotheken uit Overijssel en Gelderland
Pieter de Rooij (Invited speaker)
24 Nov 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Press/Media
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Vienna Live with Simeon Morrow – Weekly Interactive Show (Interview for Audience)
23/02/22
1 Media contribution
Press/Media: Press / Media
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De marketeer als klantregisseur (Interview on cultuurmarketing.nl)
18/11/21
1 Media contribution
Press/Media: Press / Media
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Cultuur beleven is niet alleen voor de happy few (Interview in LKCA Cultuurkrant)
30/06/21
1 Media contribution
Press/Media: Press / Media
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Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
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