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Personal profile

Research interests

Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.

His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:

  • Consumer behaviour (customer loyalty, involvement, consumption motives)
  • Experience marketing (consumer experiences, value creation, customer journey)
  • Customer Relationship Management (analytics, communication campaigns, relationship strategies).

Subjects

Arts, culture, consumer behavior, experience marketing, CRM

Fingerprint Dive into the research topics where Pieter de Rooij is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.

de Rooij, P. & Verduijn Lunel, L., 12 Sep 2019.

Research output: Contribution to conferencePaper

  • Big data and marketing

    de Rooij, P., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 273-280 8 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • 2 Citations (Scopus)
  • Customer delight in het theater : Op zoek naar verrassende en waardevolle klantervaringen

    de Rooij, P., van den Brandt, S. & Israël, R., 2019, In : Vrijetijdstudies. 36, 2, p. 25-36 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • Het meten van bezoekersbelevingen met draagbare technologie

    Prins, C., de Rooij, P. & Bastiaansen, M., 2019, In : Vrijetijdstudies. 37, 1, p. 11-16

    Research output: Contribution to journalArticleScientificpeer-review

    Activities

    CRM strategie (online sessie)

    Pieter de Rooij (Speaker)

    21 Apr 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    CRM, klantkennis en strategie.

    Pieter de Rooij (Speaker)

    29 Jan 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Klantkennis

    Pieter de Rooij (Speaker), & Pieter de Rooij (Speaker)

    11 Feb 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Kunstloc Brabant (External organisation)

    Pieter de Rooij (Member)

    1 Jan 202031 Jan 2020

    Activity: MembershipMembership of jury

    Introductie CRM & Consumentengedrag in de cultuursector.

    Pieter de Rooij (Speaker)

    11 Feb 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Press / Media

    Pieter de Rooij - CRM

    HPGM de Rooij

    15/05/17

    1 Media contribution

    Press/Media: Press / Media

    De kunst van volle zalen

    HPGM de Rooij

    30/04/12

    1 Media contribution

    Press/Media: Press / Media

    De concurrent is slechts één muisklik verwijderd

    HPGM de Rooij

    11/08/06

    1 Media contribution

    Press/Media: Press / Media