Research Output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.
de Rooij, P. & Verduijn Lunel, L., 12 Sep 2019.Research output: Contribution to conference › Paper
Big data and marketing
de Rooij, P., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 273-280 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Connecting education, academic research and industry: learnings of ten years of CRM executive educatio
de Rooij, P., 1 Oct 2019.Research output: Contribution to conference › Paper
Customer delight in het theater : Op zoek naar verrassende en waardevolle klantervaringen
de Rooij, P., van den Brandt, S. & Israël, R., 2019, In : Vrijetijdstudies. 36, 2, p. 25-36 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Het meten van bezoekersbelevingen met draagbare technologie
Prins, C., de Rooij, P. & Bastiaansen, M., 2019, In : Vrijetijdstudies. 37, 1Research output: Contribution to journal › Article › Scientific › peer-review
Activities
Get Connected : CRM leertraject voor cultuursector
Pieter de Rooij (Speaker)4 Apr 2019
Activity: Participating in or organising an event › Contribution at workshop, seminar, course
CRM in vogelvlucht
Pieter de Rooij (Invited speaker)7 May 2019
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
journal of global marketing (Journal)
HPGM de Rooij (Referee)1 May 2019 → 31 May 2019
Activity: Publication peer-review and editorial work › Publication peer-review
Platform voor Klantgericht Ondernemen (External organisation)
Pieter de Rooij (Member)1 Jan 2019 → 31 Dec 2019
Activity: Membership › Membership of network
Workshop implementatie CRM bij bibliotheken
HPGM de Rooij (Speaker)13 May 2019
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press / Media
Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
Customer journey in de praktijk : hoe musea, poppodia en theaters inspelen op de klantreis
8/06/16
1 Media contribution
Press/Media: Press / Media
De concurrent is slechts één muisklik verwijderd
11/08/06
1 Media contribution
Press/Media: Press / Media