Research output per year
Research output per year
Personal profile
Research interests
Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.
His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:
- Consumer behaviour (customer loyalty, involvement, consumption motives)
- Experience marketing (consumer experiences, value creation, customer journey)
- Customer Relationship Management (analytics, communication campaigns, relationship strategies).
Subjects
Arts, culture, consumer behavior, experience marketing, CRM
Fingerprint
Dive into the research topics where Pieter de Rooij is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
3 tips voor klantgerichtheid in cultuurorganisaties
de Rooij, P. & Lamper-Liplijn, P., 5 Dec 2022, In: cultuurmarketing.nl (online article).Research output: Contribution to journal › Article › Professional
-
Does service quality still matter in the experience economy? Examining the effect of service quality and customer experience on behavioural outcomes in cultural heritage during COVID-19
de Rooij, P. & van Liempt, A., 10 Nov 2022.Research output: Contribution to conference › Paper
-
Hoe je beleving en impact in theater kunt meten.
de Rooij, P., Keulen, N., Mertens, M., Mitas, O., Tummers, B. & Zwartbol, S., 2022, In: Cultuurmarketing.nl. 2022Research output: Contribution to journal › Article › Professional
Open Access -
Should we stay, or should we go? The influence of risk perceptions on revisit intentions to cultural heritage during the COVID-19 pandemic
de Rooij, P., van Liempt, A. & van Bendegom, C., 13 Apr 2022, In: Journal of Heritage Tourism. 17, 4, p. 431-447 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
When the arts are not your cup of tea : participation frequency and experience in cultural activities
van Bendegom, C., Mitas, O., Boode, W., de Rooij, P. & Bastiaansen, M., 2022, In: Journal of Leisure Research. 53, 2, p. 229-252 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access3 Citations (Scopus)
Activities
-
Klantgerichte organisaties en CRM. Presentatie voor bibliotheken uit Overijssel en Gelderland
Pieter de Rooij (Invited speaker)
24 Nov 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
-
CRM leergang: implementatie en selectie projecten Bibliotheek Kennemerwaard
Pieter de Rooij (Invited speaker)
3 Nov 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
-
Afstemming CRM dienstverlening Rijnbrink
Pieter de Rooij (Contributor)
2 Nov 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
-
Afstemming CRM dienstverlening Rijnbrink
Pieter de Rooij (Contributor)
11 Oct 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
-
CRM leergang: selectie CRM projecten bibliotheken
Pieter de Rooij (Invited speaker)
10 Oct 2022 → …Activity: Participating in or organising an event › Contribution at workshop, seminar, course
Press / Media
-
Vienna Live with Simeon Morrow – Weekly Interactive Show (Interview for Audience)
23/02/22
1 Media contribution
Press/Media: Press / Media
-
De marketeer als klantregisseur (Interview on cultuurmarketing.nl)
18/11/21
1 Media contribution
Press/Media: Press / Media
-
Cultuur beleven is niet alleen voor de happy few (Interview in LKCA Cultuurkrant)
30/06/21
1 Media contribution
Press/Media: Press / Media
-
Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
-