Patty Toledo, (MA Arts)

Patty Toledo is Manager and Lecturer at the Games and Media Institute at the Breda University of Applied Sciences. Previously, she was the Chief Partnerships Officer at Playsense, a awarded marketing production agency for games. Originally from Brazil, and now based in the Netherlands, Patty’s impressive career has spanned continents and industries. Starting her career in the music industry, she connected with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi, before channelling her experience into wider entertainment for over 30 years. Finding her calling in the games industry, Patty worked at the renowned media outlet, Steel Media, as the Head of Content for their conferences worldwide. Tireless, Patty is also an Ambassador for Women in Games and a thought leader in the industry, supporting the community and its development into a more humane and inclusive environment.