As a seasoned marketer with over a decade of experience, I am deeply committed to the development and implementation of sustainable and ethical marketing strategies⁠. My passion for sustainable tourism and regenerative leadership stems from my unwavering belief that businesses have a responsibility to make a positive impact on the world and contribute to a more sustainable future⁠.

Throughout my career, I have honed my expertise in a wide range of marketing disciplines, from comprehensive market research and analysis to the creative design of engaging websites⁠. Additionally, I possess extensive experience in a variety of digital marketing strategies, including social media marketing, email marketing, content marketing, and search engine optimisation⁠. Over my 20 years of work experience, I have been involved in the conceptualisation and development of numerous brands, products, and services, particularly in the fields of fashion, tourism, and hospitality⁠.

As a lecturer at BUas, I am committed to fostering the growth and development of ethical professionals, empowering them with the skills and knowledge they need to drive positive change within their respective industries⁠.

Areas of expertise and interest:

• Sustainability and Ethical Marketing
• Strategic Marketing
• Brand Management
• Digital Marketing
• Marketing Communications
• Ethical Leadership
• Transformational Leadership
• Sustainable Tourism
• Regenerative Tourism
• Regenerative Leadership
• Ethics in Technology