Nádia Oliveira

Nádia Oliveira

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    Research interests

    As a seasoned marketer with over a decade of experience, I am deeply committed to the development and implementation of sustainable and ethical marketing strategies⁠. My passion for sustainable tourism and regenerative leadership stems from my unwavering belief that businesses have a responsibility to make a positive impact on the world and contribute to a more sustainable future⁠.

    Throughout my career, I have honed my expertise in a wide range of marketing disciplines, from comprehensive market research and analysis to the creative design of engaging websites⁠. Additionally, I possess extensive experience in a variety of digital marketing strategies, including social media marketing, email marketing, content marketing, and search engine optimisation⁠. Over my 20 years of work experience, I have been involved in the conceptualisation and development of numerous brands, products, and services, particularly in the fields of fashion, tourism, and hospitality⁠.

    As a lecturer at BUas, I am committed to fostering the growth and development of ethical professionals, empowering them with the skills and knowledge they need to drive positive change within their respective industries⁠.

    Areas of expertise and interest:

    • Sustainability and Ethical Marketing
    • Strategic Marketing
    • Brand Management
    • Digital Marketing
    • Marketing Communications
    • Ethical Leadership
    • Transformational Leadership
    • Sustainable Tourism
    • Regenerative Tourism
    • Regenerative Leadership
    • Ethics in Technology

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