Photo of Moniek Hover

Moniek Hover

Professor Storytelling

      • 1 Citations
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      Personal profile

      Research interests

      Dr. Moniek Hover is 'Lector' (Professor) of Storytelling at Breda University of Applied Sciences (the Netherlands), where she teaches in the applied and the academic bachelor‘s and master’s programs in the field of leisure, tourism and imagineering. Moniek received her PhD degree in 2013 for the intrinsic case study of “The Efteling as a ‘Narrator ‘ of Fairy Tales”. She co-lead the Efteling Academy, an interdisciplinary talent development program for students in the field of research, storytelling, content & brand development, creative production and performance. At Buas she co-leads the cross academies' BUas research theme "Designing, Managing and Measuring Experiences", as well as the Academy for Leisure specific research program line of "storytelling and consumer experiences". She delivers presentations at academic and industry conferences, and she publishes in academic and industry journals.

      With interdisciplinary BUas teams, she provides (storytelling-based) research and development projects in the field of leisure and tourism. Examples are the development of a narrative concept/storylines for Van Gogh locations in Brabant (the Netherlands), the script for an oculus rift serious game (Van Gogh Kerk, Etten-Leur), a narrative concept/storylines/brand guide/book with 75 personal war stories for World War II Heritage Sites in Brabant, a narrative concept and storyline for Santa's Office, Rovaniemi, Finland; narrative concept and storylines for Zuiderwaterlinie. With other BUas researchers, she leads the CELTH Storysperience to investigate the links between storytelling, emotions, memories. Moniek is member of the Crossroads Content Council. She does storytelling consultancy, e.g. for Dilemma Doolhof (Enter the Mothership), Stilllevens (Studio Verdult), AR-Crossroads video's (Dutch Rose Media). She develops and delivers workshops and training programs for the theme park industry (e.g. IAAPA EMEA), for marketing organizations and for the cultural heritage field (e.g. Erfgoed Brabant).


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      Research Output

    • Jubileumjaren en blockbusters

      Calvi, L., Hover, M., van Waalwijk, JM. & Bargeman, B., 2020, In : Faro, Tijdschrift over Cultureel Erfgoed. 13, 2, p. 62-65 4 p.

      Research output: Contribution to journalArticleProfessional

      Open Access

      Brabant, brug naar de vrijheid. 75 persoonlijke levensveranderende verhalen

      Bijsterveld, A. & Hover, M., 2019, Tilburg: Stichting Crossroads Brabant 40-45. 316 p.

      Research output: Book/ReportBookProfessional

      Designing emotionally engaging mobile AR (MAR) experiences through digital storytelling.

      Han, D-I. D., Calvi, L., Hover, M. & Lub, X. D., 13 Jun 2019.

      Research output: Contribution to conferencePaper

      Evaluating experience design : Using skin conductance to compare intended with lived experience

      Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, p. 104-105.

      Research output: Contribution to conferencePaper

    • Activities

      Storytelling in the leisure and tourism industry: principles, research & projects in practice. Crossroads and Van Gogh Storysperience.

      Moniek Hover (Invited speaker)

      17 Feb 2020

      Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

      Eindpresentatie Van Gogh Storysperience

      Moniek Hover (Speaker), , Marcel Bastiaansen (Speaker), , Wim Strijbosch (Speaker), , Bertine Bargeman (Speaker), , Ondrej Mitas (Speaker), & Licia Calvi (Speaker)

      23 Jan 2020

      Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

      Storytelling Groote Heide kick-off meeting.

      Moniek Hover (Speaker)

      21 Apr 2020

      Activity: Participating in or organising an eventContribution at workshop, seminar, course

      Eindpresentatie Hanzesteden

      Moniek Hover (Speaker), , JM van Waalwijk (Speaker), , E Krijgsheld (Speaker), , Bertine Bargeman (Speaker), , NMM Wittkampf (Speaker), & J Haenen (Speaker)

      21 Jan 2020

      Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

      Waterschans Workshops. Series of 3 workshops for municipality of Bergen op Zoom/entrepreneurs.

      Moniek Hover (Speaker)

      31 Mar 2020

      Activity: Participating in or organising an eventContribution at workshop, seminar, course


      Most inspiring employee Academy for Leisure

      Hover, Moniek (Recipient), 14 May 2013

      Prize: Prize (including medals and awards)

      Most newsworthy employee

      Hover, Moniek (Recipient), 11 Jun 2013

      Prize: Prize (including medals and awards)

    • Projects