Dr. Moniek Hover is 'Lector' (Professor) of Storytelling at Breda University of Applied Sciences (the Netherlands), where she teaches in the applied and the academic bachelor‘s and master’s programs in the field of leisure, tourism and imagineering. Moniek received her PhD degree in 2013 for the intrinsic case study of “The Efteling as a ‘Narrator ‘ of Fairy Tales”. She co-lead the Efteling Academy, an interdisciplinary talent development program for students in the field of research, storytelling, content & brand development, creative production and performance. At Buas she co-leads the cross academies' BUas research theme "Designing, Managing and Measuring Experiences", as well as the Academy for Leisure specific research program line of "storytelling and consumer experiences". She delivers presentations at academic and industry conferences, and she publishes in academic and industry journals.

With interdisciplinary BUas teams, she provides (storytelling-based) research and development projects in the field of leisure and tourism. Examples are the development of a narrative concept/storylines for Van Gogh locations in Brabant (the Netherlands), the script for an oculus rift serious game (Van Gogh Kerk, Etten-Leur), a narrative concept/storylines/brand guide/book with 75 personal war stories for World War II Heritage Sites in Brabant, a narrative concept and storyline for Santa's Office, Rovaniemi, Finland; narrative concept and storylines for Zuiderwaterlinie. With other BUas researchers, she leads the CELTH Storysperience to investigate the links between storytelling, emotions, memories. Moniek is member of the Crossroads Content Council. She does storytelling consultancy, e.g. for Dilemma Doolhof (Enter the Mothership), Stilllevens (Studio Verdult), AR-Crossroads video's (Dutch Rose Media). She develops and delivers workshops and training programs for the theme park industry (e.g. IAAPA EMEA), for marketing organizations and for the cultural heritage field (e.g. Erfgoed Brabant).