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Moniek Hover

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Personal profile

Research interests

Dr. Moniek Hover is 'Lector' (Professor) of Storytelling at NHTV University for Higher Education (Breda, the Netherlands), where she teaches in the applied and the academic bachelor‘s and master’s programs in the field of leisure, tourism and imagineering. Moniek received her PhD degree in 2013 for the intrinsic case study of “The Efteling as a ‘Narrator ‘ of Fairy Tales”.

Since 2009, together with the Director/Managers Imagineering of the Efteling, she leads the Efteling Academy, a multidisciplinary talent development program for students in the field of research, storytelling, content & brand development, creative production and performance.

At NHTV she leads the research program line of 'storytelling' and 'consumer experience'. She delivers presentations at academic and industry conferences, and she publishes in academic and industry journals.

With multidisciplinary NHTV teams, she provides (storytelling-based) research and development projects in the field of leisure and tourism. Examples are the development of a narrative concept/storylines for Van Gogh locations in Brabant (the Netherlands), the script for an oculus rift serious game (Van Gogh Kerk, Etten-Leur), a narrative concept/storylines/brand guide for World War II Heritage Sites in Brabant, a narrative concept/storyline for Santa's Office in Rovaniemi, Finland. She develops and delivers workshops and training programs for the theme park industry (e.g. IAAPA EMEA) and for the cultural heritage field (e.g. Erfgoed Brabant).

  • PhD thesis on: "The Efteling as a 'Narrator' of Fairy Tales" (2013)
  • Teaches in academic and applied (HBO) bachelor's and master's programs (leisure & tourism; Attractions & Theme Parks Management).
  • Leads research program line Storytelling & Consumer Experiences NHTV Academy for Leisure.
  • Member of NHTV research theme Designing & Managing Experiences.
  • (Storytelling-based) research & development projects/consulting for leisure/tourism industry.
  • Training programs/workshops/presentations for leisure/tourism/theme park industry and cultural heritage field.
  • Co-supervisor PhD student Tilburg University.
  • Member Dissertation Committee PhD student University of Central Florida, US.

Social Media

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

Designing emotionally engaging mobile AR (MAR) experiences through digital storytelling.

Han, D-I. D., Calvi, L., Hover, M. & Lub, X. D., 13 Jun 2019.

Research output: Contribution to conferencePaperOther research output

Authenticity, self and Santa: an existential perspective of the tourist experience.

Neveu, V., Lub, XD., Marée, G., Hover, MEJ., Sievers, K. & Passos-Ascencao, M., 9 Nov 2018.

Research output: Contribution to conferencePaperOther research output

Brabant remembers 75 personal life changing stories

Hover, MEJ., 2018, Oisterwijk: Visit Brabant / Stichting Crossroads Brabant. 182 p.

Research output: Book/ReportBookProfessional

De Personas' Journey : een nieuwe kijk op je organisatie en je bezoeker

van Liempt, AAG., Rooijackers, MJAM., Hover, MEJ. & Uijtdewilligen, T., 2018, Trendrapport toerisme, recreatie en vrije tijd 2018. Vermeulen [], T. (ed.). Nieuwegein: PleisureWorld NRIT, p. 546-549 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Het verbinden en beleven van erfgoed via storytelling

Hover, MEJ. & Waalwijk, J., 5 Apr 2018.

Research output: Contribution to conferencePaperOther research output

Activities 2011 2019

Adviesraad Veluwe Remembers (External organisation)

Moniek Hover (Member)
25 Mar 201912 May 2019

Activity: MembershipMembership of board

Stilllevens Rocco Verdult

Moniek Hover (Consultant)
2019 → …

Activity: Consultancy

Dilemma Doolhof The Mothership

Moniek Hover (Consultant)
2019 → …

Activity: Consultancy

Maankwartier slotpresentatie 1 juli

Moniek Hover (Consultant)
23 Apr 20193 Jul 2019

Activity: Consultancy


Moniek Hover (Keynote speaker)
10 Jan 2019

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Press / Media

De kracht van verhalen in leisure (Interview in Recreatie & Toerisme)

MEJ Hover


1 Media contribution

Press/Media: Press / Media

Sprookjes (Interview for NPO)

MEJ Hover


1 Media contribution

Press/Media: Press / Media


Most inspiring employee Academy for Leisure

MEJ Hover (Recipient), 14 May 2013

Prize: Prize (including medals and awards)

Most newsworthy employee

MEJ Hover (Recipient), 11 Jun 2013

Prize: Prize (including medals and awards)