Photo of Moniek Hover

Moniek Hover

Professor Storytelling

    • 1 Citations
    If you made any changes in Pure these will be visible here soon.

    Personal profile

    Research interests

    Dr. Moniek Hover is 'Lector' (Professor) of Storytelling at Breda University of Applied Sciences (the Netherlands), where she teaches in the applied and the academic bachelor‘s and master’s programs in the field of leisure, tourism and imagineering. Moniek received her PhD degree in 2013 for the intrinsic case study of “The Efteling as a ‘Narrator ‘ of Fairy Tales”. She co-lead the Efteling Academy, an interdisciplinary talent development program for students in the field of research, storytelling, content & brand development, creative production and performance. At Buas she co-leads the cross academies' BUas research theme "Designing, Managing and Measuring Experiences", as well as the Academy for Leisure specific research program line of "storytelling and consumer experiences". She delivers presentations at academic and industry conferences, and she publishes in academic and industry journals.

    With interdisciplinary BUas teams, she provides (storytelling-based) research and development projects in the field of leisure and tourism. Examples are the development of a narrative concept/storylines for Van Gogh locations in Brabant (the Netherlands), the script for an oculus rift serious game (Van Gogh Kerk, Etten-Leur), a narrative concept/storylines/brand guide/book with 75 personal war stories for World War II Heritage Sites in Brabant, a narrative concept and storyline for Santa's Office, Rovaniemi, Finland; narrative concept and storylines for Zuiderwaterlinie. With other BUas researchers, she leads the CELTH Storysperience to investigate the links between storytelling, emotions, memories. Moniek is member of the Crossroads Content Council. She does storytelling consultancy, e.g. for Dilemma Doolhof (Enter the Mothership), Stilllevens (Studio Verdult), AR-Crossroads video's (Dutch Rose Media). She develops and delivers workshops and training programs for the theme park industry (e.g. IAAPA EMEA), for marketing organizations and for the cultural heritage field (e.g. Erfgoed Brabant).


    Social Media

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2006 2019

    Brabant, brug naar de vrijheid. 75 persoonlijke levensveranderende verhalen

    Bijsterveld, A. & Hover, M., 2019, Tilburg: Stichting Crossroads Brabant 40-45. 316 p.

    Research output: Book/ReportBookProfessional

    Designing emotionally engaging mobile AR (MAR) experiences through digital storytelling.

    Han, D-I. D., Calvi, L., Hover, M. & Lub, X. D., 13 Jun 2019.

    Research output: Contribution to conferencePaper

    Evaluating experience design : Using skin conductance to compare intended with lived experience

    Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS). Walters, T., Kerr, R. & Sterwart, E. J. (eds.). Dunedin, New Zealand: Department of Tourism, University of Otago, p. 104-105

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Evaluating experience design : Using skin conductance to compare intended with lived experience

    Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, p. 104-105.

    Research output: Contribution to conferencePaper

    Storytelling, erfgoed en beleving : dilemma's rondom feit en fictie

    Hover, M., 5 Nov 2019.

    Research output: Contribution to conferencePaper

    Activities 2011 2019

    Maankwartier slotpresentatie 1 juli

    Moniek Hover (Consultant)
    23 Apr 20193 Jul 2019

    Activity: Consultancy

    Stilllevens Rocco Verdult

    Moniek Hover (Consultant)
    2019 → …

    Activity: Consultancy

    Adviesraad Veluwe Remembers (External organisation)

    Moniek Hover (Member)
    25 Mar 201912 May 2019

    Activity: MembershipMembership of board

    C Baker

    Moniek Hover (Host), Bart Stadhouders (Host), Xander Lub (Host)
    26 Jul 201927 Jul 2019

    Activity: Hosting a visitor


    Moniek Hover (Keynote speaker)
    10 Jan 2019

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)


    Most inspiring employee Academy for Leisure

    MEJ Hover (Recipient), 14 May 2013

    Prize: Prize (including medals and awards)

    Most newsworthy employee

    MEJ Hover (Recipient), 11 Jun 2013

    Prize: Prize (including medals and awards)