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20132020

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Article
2019

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, In : Journal of Relationship Marketing. 2019, p. 1-31

Research output: Contribution to journalArticleScientificpeer-review

2018

O Alvorecer da Realidade Virtual: Os Avancos e o Futoro de uma Realidade que e Cada Vez Mais Presente

Kovacs, MH., 1 Sep 2018, In : Mensch.

Research output: Contribution to journalArticleProfessional

2017

Estereótipos e estigmas de obesos em propagandas com apelos de humor

Sales Melo, FV., Alencar de Farias, S. & Kovacs, MH., 2017, In : Organizações & Sociedade. 24, 81, p. 305-324 10 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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Human and business success factors for transmedia design collaborations

Norton, KE. & Kovacs, MH., 2017, In : Media Industries . 4, 2, p. 44-61

Research output: Contribution to journalArticleScientificpeer-review

Open Access

O Futuro dos Games: Do Passado para o Alem

Kovacs, MH., 1 Sep 2017, In : Mensch.

Research output: Contribution to journalArticleProfessional

2016

The effects of characters in the EDM industry in the digital age

Heerkens, D. & Kovacs, MH., 2016, In : The International Journal of Business & Management. 4, 6, p. 321-328 8 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

Schultz, IED., Kovacs, MH. & Janssen, DP., 2016, In : Cogent Business & Management. 3, 1, p. 1-11 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2014

Gestion Hotelera : El caso de la red 'Pontes Hoteis'

Gomes de Souza, A., Barbosa, M., Kovacs, MH. & De Brito, MP., 2014, In : Estudios y Perspectivas en Turismo. 23, 4, p. 768-785 23 p.

Research output: Contribution to journalArticleScientificpeer-review

The inherent and handled risks in tourism marketing : The role of sustainability as a risk reduction strategy in the international travel

De Brito, MP., Kovacs, MH., Custodio, A., Alexandre, L. & Quieroz Marques, R., 2014, In : Rotur : Revista de Ocio y Turismo. 7, p. 41-58 16 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2013

Decoding websites: how to create a distinctive mental image for hotel services? / Decodificando websites: Como criar uma imagem mental distintiva para os servicos de Hotelaria?

Lourdes Barbosa, M., Souza, A., Alencar de Farias, S. & Kovacs, MH., 2013, In : Revista Brasileira de Pesquisa em Turismo RBTur. 7, 1, p. 114-128 15 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Destination image on the web: evaluation of Pernambucco's Official Tourism Destination Websites

Alencar de Farias, S., Aguiar, E., Kovacs, MH. & Melo, F. V. S., 2013, In : Business Management Dynamics. 2, 10, p. 35-48 17 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access