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Research Output 2013 2019

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2019

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, p. 1-16.

Research output: Contribution to conferencePaper

Open Access

The power of the body in social media: analyzing digital fitness influencers as product endorsers

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Barbosa, M., 2019.

Research output: Contribution to conferencePaper

What we don’t know. the effect of realism in virtual reality on experience and behaviour

Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 21 Jun 2018.

Research output: Contribution to conferencePaper

2016

Human and business success factors for transmedia design collaborations

Norton, KE. & Kovacs, MH., 4 Jun 2016.

Research output: Contribution to conferencePaper

The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

Schultz, I., Kovacs, MH. & Janssen, DP., 4 Jun 2016.

Research output: Contribution to conferencePaper

2015

Perceived risk and Google Glass in a virtual shopping environment

Cremers, N., Janssen, DP. & Kovacs, MH., 2015.

Research output: Contribution to conferencePaper

2013