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Research Output 2013 2019

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Conference contribution
2019

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019. p. 1-16

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

The power of the body in social media: analyzing digital fitness influencers as product endorsers

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Barbosa, M., 2019, ACR 2019 - Association of Consumer Research - North American Conference. ACR (Association for Consumer Research), Vol. 47.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2015

Perceived risk and Google Glass in a virtual shopping environment

Cremers, N., Janssen, DP. & Kovacs, MH., 2015, European media management association annals. Hamburg: EMMA

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2014

Risk perception and the sustainable character of tourist destinations: a comparative study from Portuguese and Brazilian consumers=Percepcao de risco e o carater sustentavel de destinos turisticos: um estudo comparativo de consumidores portugueses e brasileiros

Kovacs, MH., De Brito, MP. & Souza, A., 2014, TMS conference series, Perspetivas Contemporaneas em Turismo. Serra, F., Santos, M., Santos, J. A. C. & Aguas, P. (eds.). Olhao, Portugal, p. 371-384

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review