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Research Output 2013 2019

2019

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019. p. 1-16

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, In : Journal of Relationship Marketing. 2019, p. 1-31

Research output: Contribution to journalArticleScientificpeer-review

Online engagement and the role of digital influencers in product endorsement on Instagram

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, p. 1-16.

Research output: Contribution to conferencePaper

Open Access

The power of the body in social media: analyzing digital fitness influencers as product endorsers

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Barbosa, M., 2019.

Research output: Contribution to conferencePaper

The power of the body in social media: analyzing digital fitness influencers as product endorsers

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M. & Barbosa, M., 2019, ACR 2019 - Association of Consumer Research - North American Conference. ACR (Association for Consumer Research), Vol. 47.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The relationship among the optical aspects of photographic composition and the quality, perception and interpretation of the realism in virtual images.

Campos, M., Campos, F., Van Gisbergen, M. S. & Kovacs, MH., 2019, Intelligent Human Systems Integration 2019 - Proceedings of the 2nd International Conference on Intelligent Human Systems Integration IHSI 2019: IHSI 2019. Advances in intelligent systems and computing. Karwowski, W. & Aram, T. (eds.). Springer, Cham, p. 594-599 6 p. (Advances in intelligent systems and computing book series ; vol. 903).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

What we don’t know. The effect of realism in Virtual Reality on experience and behaviour.

Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 2019, Augmented Reality and Virtual Reality. Progress in IS. . tom Dieck, M. & Jung, T. (eds.). Cham: Springer, Cham, p. 45-59 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

O Alvorecer da Realidade Virtual: Os Avancos e o Futoro de uma Realidade que e Cada Vez Mais Presente

Kovacs, MH., 1 Sep 2018, In : Mensch.

Research output: Contribution to journalArticleProfessional

What we don’t know. the effect of realism in virtual reality on experience and behaviour

Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 21 Jun 2018.

Research output: Contribution to conferencePaper

2017
102 Downloads (Pure)

Estereótipos e estigmas de obesos em propagandas com apelos de humor

Sales Melo, FV., Alencar de Farias, S. & Kovacs, MH., 2017, In : Organizações & Sociedade. 24, 81, p. 305-324 10 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Human and business success factors for transmedia design collaborations

Norton, KE. & Kovacs, MH., 2017, In : Media Industries . 4, 2, p. 44-61

Research output: Contribution to journalArticleScientificpeer-review

Open Access

O Futuro dos Games: Do Passado para o Alem

Kovacs, MH., 1 Sep 2017, In : Mensch.

Research output: Contribution to journalArticleProfessional

2016

Human and business success factors for transmedia design collaborations

Norton, KE. & Kovacs, MH., 4 Jun 2016.

Research output: Contribution to conferencePaper

The effects of characters in the EDM industry in the digital age

Heerkens, D. & Kovacs, MH., 2016, In : The International Journal of Business & Management. 4, 6, p. 321-328 8 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

Schultz, I., Kovacs, MH. & Janssen, DP., 4 Jun 2016.

Research output: Contribution to conferencePaper

The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

Schultz, IED., Kovacs, MH. & Janssen, DP., 2016, In : Cogent Business & Management. 3, p. 1-11 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2015

Perceived risk and Google Glass in a virtual shopping environment

Cremers, N., Janssen, DP. & Kovacs, MH., 2015.

Research output: Contribution to conferencePaper

Perceived risk and Google Glass in a virtual shopping environment

Cremers, N., Janssen, DP. & Kovacs, MH., 2015, European media management association annals. Hamburg: EMMA

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2014

Gestion Hotelera : El caso de la red 'Pontes Hoteis'

Gomes de Souza, A., Barbosa, M., Kovacs, MH. & De Brito, MP., 2014, In : Estudios y Perspectivas en Turismo. 23, 4, p. 768-785 23 p.

Research output: Contribution to journalArticleScientificpeer-review

Risk perception and the sustainable character of tourist destinations: a comparative study from Portuguese and Brazilian consumers=Percepcao de risco e o carater sustentavel de destinos turisticos: um estudo comparativo de consumidores portugueses e brasileiros

Kovacs, MH., De Brito, MP. & Souza, A., 2014, TMS conference series, Perspetivas Contemporaneas em Turismo. Serra, F., Santos, M., Santos, J. A. C. & Aguas, P. (eds.). Olhao, Portugal, p. 371-384

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The inherent and handled risks in tourism marketing : The role of sustainability as a risk reduction strategy in the international travel

De Brito, MP., Kovacs, MH., Custodio, A., Alexandre, L. & Quieroz Marques, R., 2014, In : Rotur : Revista de Ocio y Turismo. 7, p. 41-58 16 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2013

Decoding websites: how to create a distinctive mental image for hotel services? / Decodificando websites: Como criar uma imagem mental distintiva para os servicos de Hotelaria?

Lourdes Barbosa, M., Souza, A., Alencar de Farias, S. & Kovacs, MH., 2013, In : Revista Brasileira de Pesquisa em Turismo RBTur. 7, 1, p. 114-128 15 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Destination image on the web: evaluation of Pernambucco's Official Tourism Destination Websites

Alencar de Farias, S., Aguiar, E., Kovacs, MH. & Melo, F. V. S., 2013, In : Business Management Dynamics. 2, 10, p. 35-48 17 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access