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Personal profile

Research interests

Michelle Kovacs (1974), Brazilian, holds a Doctorate in Business Administration, Marketing/Consumer behavior area, from the Federal University of Pernambuco – UFPE / PROPAD, PhD Sandwich (internship) from City University (Cass Business School) in London, England (UK), with Vincent-Wayne Mitchell as international supervisor. Doctorate with distinction award. Post-Doctorate by CAPES/NUFFIC in Consumer Behavior/Marketing area. Master in Business Administration and MBA in Marketing from UFPE, Brazil. Master with distinction award. Currently lecturer/researcher at NHTV in ADE, Academy of Digital Entertainment, IMEM course (Media Management field) and in the MMI, Master of Media and Innovation (regular and executive track). Used to be a Professor (Undergraduate and Graduate) in Brazil for more than 16 years where was also a permanent Professor in the Master and Doctoral course at PROPAD – Graduate Program in Management. Has a special interest in the Consumer Behavior area, particularly concerning perceived risks and risk reduction strategies. Also interest in the Transformative Consumer Behavior field of study. Already participated in many doctoral and master’s defenses, participated in Scientific Committees (Scientific Journals/conferences), among others. Have articles published in international Scientific Journals and Conferences such as the International Journal of Management (UK), Cogent Business & Management, Gestão.org, among others.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

The relationship among the optical aspects of photographic composition and the quality, perception and interpretation of the realism in virtual images.

Campos, M., Campos, F., Van Gisbergen, M. S. & Kovacs, MH., 2019, p. 594-599. 6 p.

Research output: Contribution to conferencePaperOther research output

The relationship among the optical aspects of photographic composition and the quality, perception and interpretation of the realism in virtual images.

Campos, M., Campos, F., Van Gisbergen, M. S. & Kovacs, MH., 2019, Intelligent Human Systems Integration 2019 - Proceedings of the 2nd International Conference on Intelligent Human Systems Integration IHSI 2019: IHSI 2019. Advances in intelligent systems and computing. Karwowski, W. & Aram, T. (eds.). Springer, Cham, p. 594-599 6 p. (Advances in intelligent systems and computing book series ; vol. 903).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

What we don’t know. The effect of realism in Virtual Reality on experience and behaviour.

Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 2019, Augmented Reality and Virtual Reality. Progress in IS. . tom Dieck, M. & Jung, T. (eds.). Cham: Springer, Cham, p. 45-59 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Collaborative consumption : millennials' consumer attitude towards asset-sharing services and implications for media management

Fuchs, E. & Kovacs, MH., 14 Jun 2018.

Research output: Contribution to conferencePaperOther research output

Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

Hammers, R., Kovacs, MH. & Doicaru, MM., 15 Jun 2018.

Research output: Contribution to conferencePaperOther research output

Activities 2015 2015

  • 1 Guest lectures/talks/presentations (not at a conference)

Guest lecture

MH Kovacs (Speaker)
2015

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)