Michel Brokke

Michel researches innovation management in the hospitality industry. He focuses on how hotel, restaurant, and catering experiences can be developed, as well as how such innovation projects can be managed. Michel is particularly interested in design-driven innovation, where science, art, and philosophy intersect to promote knowledge and creativity. His research provides valuable insights for developers and policymakers on the relationship between economic models and social dynamics, including the impact of innovation strategies on hospitality experiences and society as a whole.

Hospitality Management, Innovation Management, Design-driven Innovation, Hotel and Restaurant Development, Experience and Service Design, Entrepreneurship, Innovation Leadership, Creative Leadership.