Activities per year
Personal profile
Research interests
Michel Brokke explores strategies and methodologies of experience design to develop hospitality spaces, brands and services.
He employs approaches such as journey mapping, lateral thinking techniques, emotional response measurements, prototyping, and contextual inquiries. Through these methodologies, Michel aims to contribute to an understanding of how hotel, restaurant, and catering experiences can be developed, as well as how such design projects can be managed.
Michel’s research projects provide insights for developers and policymakers on the interplay of the purpose, aesthetics, and usability of experiences, including their impact on hospitality guests and society.
Subjects
Hospitality, Hotel Development, Restaurant Development, Experience Design, Service Design, Spatial Design, Brand Design, Guest Experience, Creative Leadership, Design Thinking.
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- 1 Similar Profiles
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Series of (management) trainings
Brokke Michel (Organiser) & Hugo Mutsaerts (Organiser)
27 Oct 2022 → 1 Dec 2022Activity: Participating in or organising an event › Organising an event
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Innovation Leadership
Brokke Michel (Speaker)
13 Oct 2022Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press/Media
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Hotel als belevenis op zich: ’Concurreren op prijs is lastig, het gaat om het verhaal’ (Interview in De Telegraaf)
7/10/23
1 Media contribution
Press/Media: Press / Media