Photo of MH Kovacs

MH Kovacs

  • 0 Citations
20132018
If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Michelle Kovacs (1974), Brazilian, holds a Doctorate in Business Administration, Marketing/Consumer behavior area, from the Federal University of Pernambuco – UFPE / PROPAD, PhD Sandwich (internship) from City University (Cass Business School) in London, England (UK), with Vincent-Wayne Mitchell as international supervisor. Doctorate with distinction award. Post-Doctorate by CAPES/NUFFIC in Consumer Behavior/Marketing area. Master in Business Administration and MBA in Marketing from UFPE, Brazil. Master with distinction award. Currently lecturer/researcher at NHTV in ADE, Academy of Digital Entertainment, IMEM course (Media Management field) and in the MMI, Master of Media and Innovation (regular and executive track). Used to be a Professor (Undergraduate and Graduate) in Brazil for more than 16 years where was also a permanent Professor in the Master and Doctoral course at PROPAD – Graduate Program in Management. Has a special interest in the Consumer Behavior area, particularly concerning perceived risks and risk reduction strategies. Also interest in the Transformative Consumer Behavior field of study. Already participated in many doctoral and master’s defenses, participated in Scientific Committees (Scientific Journals/conferences), among others. Have articles published in international Scientific Journals and Conferences such as the International Journal of Management (UK), Cogent Business & Management, Gestão.org, among others.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2018

Collaborative consumption : millennials' consumer attitude towards asset-sharing services and implications for media management

Fuchs, E. & Kovacs, MH., 14 Jun 2018

Research output: Contribution to conferencePaperOther research output

Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

Hammers, R., Kovacs, MH. & Doicaru, MM., 15 Jun 2018

Research output: Contribution to conferencePaperOther research output

O Alvorecer da Realidade Virtual: Os Avancos e o Futoro de uma Realidade que e Cada Vez Mais Presente

Kovacs, MH., 1 Sep 2018, In : Mensch.

Research output: Contribution to journalArticleProfessional

What we don’t know. the effect of realism in virtual reality on experience and behaviour

Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 21 Jun 2018

Research output: Contribution to conferencePaperOther research output

Estereótipos e estigmas de obesos em propagandas com apelos de humor

Sales Melo, FV., Alencar de Farias, S. & Kovacs, MH., 2017, In : Organizações & Sociedade. 24, 81, p. 305-324 10 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Activities 2015 2015

  • 1 Guest lectures/talks/presentations (not at a conference)

Guest lecture

Kovacs, M. (Speaker)
2015

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)