Research output per year
Research output per year
Personal profile
Research interests
Mathijs van der Kroft (1990) is a lecturer Online Marketing at Breda University of Applied Sciences, Marketing Manager at The Creative Lab (www.creativelabbreda.nl), and marketer for Cradle. His main area of interest is online marketing, social media marketing and branded entertainment in particular in the video game & entertainment industry. He teaches marketing planning, online marketing, social media marketing and ethics to the International Media & Entertainment Management students and is responsible for the marketing activities such as branding and online positioning of The Creative Lab. In addition, he is also part of the marketing team for Cradle, assisting with offline and online marketing activities. Over the years, he has worked as an online marketer for various video game publishers such as Namco Bandai Games, Disney Interactive Studios, Bethesda and Capcom. He has worked on marketing campaigns for popular and critically acclaimed franchises such as Tekken, Soul Calibur, Street Fighter, Fallout, Disney Epic Mickey, Pac-Man, Resident Evil, Monster Hunter, Ridge Racer, Naruto, The Witcher, Ace Combat and Dragon Ball Z.
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- 1 Similar Profiles
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Esports als glimp van de toekomst : digitale sportervaringen tijdens COVID-19.
van Kiel, S. & van der Kroft, M., 2020, Trendrapport toerisme, recreatie en vrije tijd 2020. Vermeulen, T., Bijl, J., Korteweg Maris, D., Rooijackers, M., Heslinga, J., Politiek, M., Heerschap, N., Schreven, L. & van Wijk, K. (eds.). Nieuwegein: CELTH/CBS/NBTC Holland Marketing/NRIT, p. 511-514Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Open AccessFile891 Downloads (Pure) -
The dancer awakens (Hololens)
Klaassen, M. (Producer), van der Kroft, M. (Producer), Haggis, M. (Storywriter), Pereira Santos, C. (Producer), Wisniewski, S. (Producer), Relouw, J. (3D Artist), van Buggenum , A. (3D Artist), Janssen, R. (3D Artist), van de Haterd, J. (Programmer), Koevoets, J. (Motion Capture), Drees, B. (Motion Capture), Liljenhjerte , M. (Motion Capture), Smits, G. (Motion Capture), Boonstra, I. (Motion Capture) & Davis, W. (Music), 5 Apr 2017Research output: Non-textual form › Game
Projects
- 1 Finished
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A SAMSUNG VIRTUAL REALITY
van Gisbergen, M. (PI), Bonenkamp, N. (CoI), Relouw, J. (CoI), Pereira Santos, C. (CoI), Walker, M. (CoI), Jack, A. (CoI), de Feijter, D. (CoI), van der Kroft, M. (CoI), Haggis-Burridge, M. (CoI) & Bastiaens, O. (CoI)
1/01/16 → 31/12/16
Project: Research