Research output per year
Research output per year
- 18 results
Search results
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2020
Esports matrix: Structuring the esports research agenda.
Cranmer, E., Han, D.-I. D., Van Gisbergen, M. S. & Jung, T., 2020, In: Computers in Human Behavior. 117Research output: Contribution to journal › Article › Scientific › peer-review
81 Citations (Scopus) -
2019
From experience to memory: on the robustness of the peak-and-end-rule for complex, heterogeneous experiences
Strijbosch, W., Mitas, O., Van Gisbergen, M. S., Doicaru, M., Gelissen, J. P. T. M. & Bastiaansen, M., 2019, In: Frontiers in psychology. 10, 1705, p. 1-12Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile31 Citations (Scopus)81 Downloads (Pure) -
Mee het riool in tijdens een overstroming : VR in lokale journalistiek
Van Gisbergen, M. S. & Nijs, W., 20 May 2019, In: Breda Vandaag (Online).Research output: Contribution to journal › Article › Professional
Open Access -
2018
"Opening" location-based mobile ads : How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, P., bernritter, S., van Woudenberg, J., Rozendaal, E., Konig, R., Hühn, A. E., Van Gisbergen, M. S. & Janssen, L., 2018, In: Journal of Business Research. 91, p. 277-285Research output: Contribution to journal › Article › Scientific › peer-review
41 Citations (Scopus) -
2017
Beat the fear of public speaking: mobile 360° video virtual reality exposure training in home environment reduces public speaking anxiety.
Stupar - Rutenfrans, S., Ketelaars, L. & Van Gisbergen, M. S., 2017, In: CyberPsychology, Behavior & Social Networking. 20, 1, p. 624-633 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
104 Citations (Scopus) -
2014
Create a brand POEM. The effect of Paid, Owned and Earned Media on brands.
Van Gisbergen, M. S., Hoogervorst, D., Kreek, S. & Witteman, R., 2014, In: Admap. 49, p. 17-19Research output: Contribution to journal › Article › Professional
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Media planning: create a brand POEM
Van Gisbergen, M., Hoogervorst, D., Kreek, S. & Witteman, R., 2014, In: Admap. 49, 559, p. 17-19 3 p.Research output: Contribution to journal › Article › Professional
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2013
Creëer affectieve merkbetrokkenheid
Van Gisbergen, M., Ketelaar, P. & Berg, S., 2013, In: Tijdschrift voor Marketing. 2013, 3, p. 50-52Research output: Contribution to journal › Article › Professional
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The cross-cultural effectiveness of openness in advertising for familiar and unfamiliar brands
Ketelaar, P., Maesen, S., Linssen, L. & Van Gisbergen, M., 2013, In: Journal of Euromarketing. 22, 2/3, p. 5-24 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
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The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, P., Maesen, S., Linssen, E. & Van Gisbergen, M. S., 2013, In: Journal of Euromarketing. 22, 1-2, p. 5-23Research output: Contribution to journal › Article › Scientific › peer-review
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2012
Interpretation of highly visual 'open' advertisements in Dutch magazines
Ketelaar, P., Van Gisbergen, M. & Beentjes, J., 2012, In: Journal of Visual Literacy. 31, 1, p. 23-52 30 p.Research output: Contribution to journal › Article › Scientific › peer-review
5 Citations (Scopus) -
2011
Ik leer dus ik game
Van Gisbergen, M., 2011, In: Fonk. 3, p. 44-45 2 p.Research output: Contribution to journal › Article › Professional
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Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt
Hühn, A. E., Ketelaar, P., Khan, V.-J., Nuijten, C. & Van Gisbergen, M. S., 2011, In: Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41Research output: Contribution to journal › Article › Scientific › peer-review
3 Citations (Scopus) -
Onderzoek location based advertising : Mobile=Location=Effect
Van Gisbergen, M. S., Hühn, A. E., Khan, V.-J. & Ketelaar, P., 2011, In: Tijdschrift voor Marketing. 12, p. 48-50Research output: Contribution to journal › Article › Professional
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Open ads & sterke merken: effectieve strategie voor global advertising
Van Gisbergen, M. & Ketelaar, P., 2011, In: Merk en Reputatie. 17, 3, p. 24-26 3 p.Research output: Contribution to journal › Article › Professional
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Open advertenties & sterke merken : effectieve strategie voor global advertising
Ketelaar, P., Evers, C., Arends, M. & Van Gisbergen, M. S., 2011, In: Merk en Reputatie. 2011, 3, p. 24-26Research output: Contribution to journal › Article › Professional
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2010
Gebruikt u al virale marketing?
Ketelaar, P. & Van Gisbergen, M. S., 2010, In: Texpress. 2010, 3, p. 24Research output: Contribution to journal › Article › Professional
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The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
Ketelaar, P., Van Gisbergen, M. S., Bosman, J. & Beentjes, J., 2010, In: Journal of Current Issues & Research in Advertising. 32, 2, p. 71-85 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
9 Citations (Scopus)