Marnix van Gisbergen

Professor Digital Media Concepts

    • 56 Citations
    20102022
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    Research Output 2010 2019

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    2019
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    Mee het riool in tijdens een overstroming:vr in lokale journalistiek

    Van Gisbergen, M. S. & Nijs, W., 20 May 2019, In : Breda Vandaag (Online).

    Research output: Contribution to journalArticleProfessional

    Open Access
    2018
    4 Citations (Scopus)

    Opening” location-based mobile ads : How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

    Ketelaar, P., bernritter, SF., van Woudenberg, J., Rozendaal, E., Konig, R., Hühn, A. E., Van Gisbergen, M. S. & Janssen, L., 2018, In : Journal of Business Research. 91, p. 277-285

    Research output: Contribution to journalArticleScientificpeer-review

    2017
    12 Citations (Scopus)

    Beat the fear of public speaking: mobile 360° video virtual reality exposure training in home environment reduces public speaking anxiety.

    Stupar - Rutenfrans, S., Ketelaars, LEH. & Van Gisbergen, M. S., 2017, In : CyberPsychology, Behavior & Social Networking. 20, 1, p. 624-633 11 p.

    Research output: Contribution to journalArticleScientificpeer-review

    2014

    Create a brand POEM. The effect of Paid, Owned and Earned Media on brands.

    Van Gisbergen, M. S., Hoogervorst, D., Kreek, S. & Witteman, R., 2014, In : Admap. 49, p. 17-19

    Research output: Contribution to journalArticleProfessional

    Media planning: create a brand POEM

    Van Gisbergen, MS., Hoogervorst, D., Kreek, S. & Witteman, R., 2014, In : Admap. 49, 559, p. 17-19 3 p.

    Research output: Contribution to journalArticleProfessional

    2013

    Creëer affectieve merkbetrokkenheid

    Van Gisbergen, MS., Ketelaar, P. & Berg, S., 2013, In : Tijdschrift voor Marketing. 2013, 3, p. 50-52

    Research output: Contribution to journalArticleProfessional

    The cross-cultural effectiveness of openness in advertising for familiar and unfamiliar brands

    Ketelaar, P., Maesen, S., Linssen, L. & Van Gisbergen, MS., 2013, In : Journal of Euromarketing. 22, 2/3, p. 5-24 20 p.

    Research output: Contribution to journalArticleScientificpeer-review

    The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

    Ketelaar, P., Maesen, S., Linssen, EJM. & Van Gisbergen, M. S., 2013, In : Journal of Euromarketing. 22, 1-2, p. 5-23

    Research output: Contribution to journalArticleScientificpeer-review

    2012

    Interpretation of highly visual 'open' advertisements in Dutch magazines

    Ketelaar, P., Van Gisbergen, MS. & Beentjes, JWJ., 2012, In : Journal of Visual Literacy. 31, 1, p. 23-52 30 p.

    Research output: Contribution to journalArticleScientificpeer-review

    2011

    Ik leer dus ik game

    Van Gisbergen, MS., 2011, In : Fonk. 3, p. 44-45 2 p.

    Research output: Contribution to journalArticleProfessional

    3 Citations (Scopus)

    Ik lokaliseer, ik adverteer en ik boek effect?

    Hühn, A. E., Ketelaar, P., Khan, JV., Nuijten, CM. & Van Gisbergen, MS., 2011, In : Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41 21 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt

    Hühn, A. E., Ketelaar, P., Khan, V-J., Nuijten, CM. & Van Gisbergen, M. S., 2011, In : Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41

    Research output: Contribution to journalArticleScientificpeer-review

    Location based advertising

    Van Gisbergen, MS., Hühn, A. E., Khan, JV. & Ketelaar, P., 2011, In : Tijdschrift voor Marketing. 12, 45, p. 48-50 3 p.

    Research output: Contribution to journalArticleProfessional

    Onderzoek location based advertising : Mobile=Location=Effect

    Van Gisbergen, M. S., Hühn, A. E., Khan, V-J. & Ketelaar, P., 2011, In : Tijdschrift voor Marketing. 12, p. 49-50

    Research output: Contribution to journalArticleProfessional

    Open ads & sterke merken: effectieve strategie voor global advertising

    Van Gisbergen, MS. & Ketelaar, P., 2011, In : Merk en Reputatie. 17, 3, p. 24-26 3 p.

    Research output: Contribution to journalArticleProfessional

    Open advertenties & sterke merken : effectieve strategie voor global advertising

    Ketelaar, P., Evers, C., Arends, M. & Van Gisbergen, M. S., 2011, In : Merk en Reputatie. 2011, 3, p. 24-26

    Research output: Contribution to journalArticleProfessional

    2010

    Gebruikt u al virale marketing?

    Ketelaar, P. & Van Gisbergen, M. S., 2010, In : Texpress. 2010, 3, p. 24

    Research output: Contribution to journalArticleProfessional

    5 Citations (Scopus)

    The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads

    Ketelaar, P., Van Gisbergen, M. S., Bosman, JAM. & Beentjes, JWJ., 2010, In : Journal of Current Issues & Research in Advertising. 32, 2, p. 71-85

    Research output: Contribution to journalArticleScientificpeer-review