Marnix van Gisbergen

Professor Digital Media Concepts

    • 40 Citations
    20102022
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    Research Output 2010 2019

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    2019

    A Virtual Reality déjà vu? Magic Realism (within the Media Puzzle)

    Van Gisbergen, M. S., 5 Jun 2019.

    Research output: Contribution to conferencePaper

    TRAVELVR: how VR can play a role within your customer journey

    Van Gisbergen, M. S., 8 Jan 2019.

    Research output: Contribution to conferencePaper

    2018

    How AR visualisation can help us understand data

    Van Gisbergen, M. S., Lodders, H., Pereira Santos, CA. & Hoogervorst, D., 20 Sep 2018.

    Research output: Contribution to conferencePaper

    How to connect live events with media sport consumption?

    Van Gisbergen, M. S., 26 Jun 2018.

    Research output: Contribution to conferencePaper

    Virtual reality media context

    Van Gisbergen, M. S., 12 Jun 2018.

    Research output: Contribution to conferencePaper

    What we don’t know. the effect of realism in virtual reality on experience and behaviour

    Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 21 Jun 2018.

    Research output: Contribution to conferencePaper

    2017

    Building a bridge between VR content creation and VR effect studies

    Van Gisbergen, M. S., 27 May 2017.

    Research output: Contribution to conferencePaper

    Immersive journalism : impact of virtual reality on european’s attitudes

    Lopes, L., Doicaru, MM. & Van Gisbergen, M. S., 17 Jul 2017.

    Research output: Contribution to conferencePaper

    Play me the music: how sound and vision interplay may enhance VR experiences

    Bialkova, SE. & Van Gisbergen, M. S., 25 May 2017.

    Research output: Contribution to conferencePaper

    2016

    Confessions of a 'guilty' couch potato understanding and using context to optimize binge-watching behavior

    de Feijter, D., Khan, JV. & Van Gisbergen, MS., 2016.

    Research output: Contribution to conferencePaper

    Connect an create: a virtual reality experience

    Van Gisbergen, MS., 2016.

    Research output: Contribution to conferencePaper

    Guiding virtual reality

    Van Gisbergen, MS., 2016.

    Research output: Contribution to conferencePaper

    Message design matters: the effectiveness of location congruency and openness in smartphone ads

    Ketelaar, P., Janssen, L., Van Gisbergen, MS., Hühn, AE., van Woudenberg, J., Vantriet, J. & bernritter, SF., 2016.

    Research output: Contribution to conferencePaper

    Virtual reality: creating a bridge between story and experience?

    Van Gisbergen, MS., 3 Mar 2016.

    Research output: Contribution to conferencePaper

    2015

    A blind date between entertainment, healthcare and education

    Van Gisbergen, MS. & Druenen, I., 2015.

    Research output: Contribution to conferencePaper

    Connect: The effect of media priming claims on consumer behavior in a virtual 3D supermarket

    Van Gisbergen, MS. & Peeters, AL., 2015.

    Research output: Contribution to conferencePaper

    Contextual connected media

    Van Gisbergen, MS., 2015.

    Research output: Contribution to conferencePaper

    How to create strong brands using different media combinations

    Van Gisbergen, MS., 2015.

    Research output: Contribution to conferencePaper

    Media priming: a story on how media and virtual supermarket behavior are connected

    Van Gisbergen, MS. & Peeters, AL., 2015.

    Research output: Contribution to conferencePaper

    1 Citation (Scopus)

    Observe or participate: the effect of point-of-view on presence and enjoyment in 360 degree movies for head mounted displays

    Boom, A. L. F. M., Stupar - Rutenfrans, S., Bastiaens, OSP. & Van Gisbergen, MS., 2015.

    Research output: Contribution to conferencePaper

    Repairing brain-motor disability

    Marci, V. J., Kuhn, S., Keller, J., Stetkarova, I., Port, I., Van Gisbergen, MS., Gualeni, S. & Zilber, P., 2015.

    Research output: Contribution to conferencePaper

    2014

    (How) can we work together?

    Van Gisbergen, MS., 2014.

    Research output: Contribution to conferencePaper

    A brand poem: how to build brands combining paid, owned and earned media

    Van Gisbergen, MS., 2014.

    Research output: Contribution to conferencePaper

    A brand poem: the effect of paid, owned and earned on brandvalues

    Van Gisbergen, MS. & Hulsebos, L., 2014.

    Research output: Contribution to conferencePaper

    A brand poem: the effect of paid, owned and earned on brandvalues

    Van Gisbergen, MS. & Hulsebos, L., 2014.

    Research output: Contribution to conferencePaper

    A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust

    Van Gisbergen, MS., Bouwknegt, HA. & Milder, I., 2014.

    Research output: Contribution to conferencePaper

    2013

    Data driven entertainment: building a bridge between big data and media content through interpretation

    Bouwknegt, HA., Van Gisbergen, MS. & Ramakers, M., 2013.

    Research output: Contribution to conferencePaper

    Organizing and hosting

    Van Gisbergen, MS., 2013.

    Research output: Contribution to conferencePaper

    Winning hearts over wallets: a virtual experience

    Van Gisbergen, MS. & Bouwknegt, HA., 2013.

    Research output: Contribution to conferencePaper

    2012

    A virtual environment where education, industry and research meet in real life [workshop]

    Van Gisbergen, MS. & Bouwknegt, HA., 2012.

    Research output: Contribution to conferencePaper

    De werkelijkheid van je merk

    Van Gisbergen, MS. & Labadie, J., 2012.

    Research output: Contribution to conferencePaper

    Geodata: mobile = location = effect

    Van Gisbergen, MS. & Bouwknegt, HA., 2012.

    Research output: Contribution to conferencePaper

    Meerwaarde van online en social media tracking?

    Van Gisbergen, MS., 2012.

    Research output: Contribution to conferencePaper

    6 Citations (Scopus)

    The case: host

    Van Gisbergen, MS., 2012.

    Research output: Contribution to conferencePaper

    The effect of location on perceived intrusiveness of mobile ads

    Van Gisbergen, MS. & Khan, JV., 2012.

    Research output: Contribution to conferencePaper

    2011

    MOBILE = LOCATION = EFFECT

    Hühn, A. E., Khan, JV., Ketelaar, P., Nuijten, CM. & Van Gisbergen, MS., 2011.

    Research output: Contribution to conferencePaper

    The effect of location on perceived intrusiveness of mobile advertisements

    Hühn, A. E., Ketelaar, P., Khan, JV., Nuijten, CM., Van Gisbergen, MS. & Lucero, A., 2011.

    Research output: Contribution to conferencePaper