Marnix van Gisbergen

Professor Digital Media Concepts

    • 40 Citations
    20102022
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    Research Output 2010 2019

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    Conference contribution
    2017
    4 Citations (Scopus)

    The oculus rift film experience: a case study on understanding films in a head mounted display

    Syrett, H., Calvi, L. & Van Gisbergen, M. S., 2017, Intelligent technologies for interactive entertainment . Poppe, R., Meyer, JJ., Veltkamp, R. & Dastani, M. (eds.). Springer, p. 197-208 12 p. (Lecture notes of the Institute for Computer Science, Social-Informatics and Telecommunications Engineering, LNICST; vol. 178).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    3 Citations (Scopus)

    When sound modulates vision: VR applications for art and entertainment

    Bialkova, SE. & Van Gisbergen, M. S., 2017, Proceedings of 2017 IEEE Virtual Reality . IEEE

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2016
    10 Citations (Scopus)

    Confessions of a 'guilty' couch potato understanding and using context to optimize binge-watching behavior

    de Feijter, D., Khan, JV. & Van Gisbergen, MS., 2016, Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video . ACM, p. 59-67

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2015

    Connect: The effect of media priming claims on consumer behavior in a virtual 3D supermarket

    Van Gisbergen, MS., Peeters, AL. & de Feijter, D., 2015, The proceedings of the ICORIA-conferences.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    1 Citation (Scopus)

    Observe or participate: the effect of point-of-view on presence and enjoyment in 360 degree movies for head mounted displays

    Boom, A. L. F. M., Stupar - Rutenfrans, S., Bastiaens, OSP. & Van Gisbergen, MS., 2015, Online conference proceedings indexed by SCOPU. Athens, Greece

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2014

    A brand poem: how to build brands combining paid, owned and earned media

    Van Gisbergen, MS., 2014, International Conference on Research in Advertising. Amsterdam, The Netherlands, p. 1-10

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2013

    Data driven entertainment: building a bridge between big data and media content through interpretation

    Bouwknegt, HA., Van Gisbergen, MS. & Ramakers, M., 2013, EMMA Anual Report. Bournemouth, UK

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

    Van Gisbergen, MS. & Ketelaar, P., 2013, AAA Anual Conference Proceedings. Hawaii, USA: AAA

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2011

    Mobile = location = effect. the effect of location on perceived intrusion of mobile

    Hühn, A. E., Khan, JV., Ketelaar, P., Nuijten, CM. & Van Gisbergen, MS., 2011, Esomar Congress 2011. Amsterdam, The Netherlands: Esomar Publication Series, p. 315-322

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads

    Van Gisbergen, M. S., Khan, V-J., Ketelaar, P. & Hühn, A. E., 2011, Proceedings of Esomar Congress 2011. Esomar

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    The effect of location on perceived intrusiveness of mobile ads

    Hühn, A. E., Khan, JV., Ketelaar, P., Nuijten, CM., Van Gisbergen, MS. & Lucero, A., 2011, Conference proceedings CHI-Sparks 2011. Arnhem: CHI-Sparks

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review