Marnix van Gisbergen

Professor Digital Media Concepts

    • 16 Citations
    20112018
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    Research Output 2011 2018

    2018

    Descend Shoe Game & Personal Realism

    Relouw, JJEA., Van Gisbergen, M. S., Thomassen, S. & Sensaqir, S., 2018

    Research output: Non-textual formGameOther research output

    How AR visualisation can help us understand data

    Van Gisbergen, M. S., Lodders, H., Pereira Santos, CA. & Hoogervorst, D., 20 Sep 2018

    Research output: Contribution to conferencePaperOther research output

    How to connect live events with media sport consumption?

    Van Gisbergen, M. S., 26 Jun 2018

    Research output: Contribution to conferencePaperOther research output

    Myrecovry : virtual reality alcohol addiction treatmen application

    Van Gisbergen, M. S., 2018

    Research output: Non-textual formWeb publication/siteOther research output

    Myrecovry : virtual reality alcohol addiction treatmen application

    Van Gisbergen, M. S., Buwalda, V., Walker, ME., Relouw, JJEA., Gilissen, B., Thomassen, S. & Linssen, DFM., 2018

    Research output: Non-textual formDigital or Visual ProductsOther research output

    Online master : creative master VR

    Van Gisbergen, M. S., 2018

    Research output: Non-textual formDigital or Visual ProductsOther research output

    Opening” location-based mobile ads : How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

    Ketelaar, P., bernritter, SF., van Woudenberg, J., Rozendaal, E., Konig, R., Hühn, A. E., Van Gisbergen, M. S. & Janssen, L., 2018, In : Journal of Business Research. 91, p. 277-285

    Research output: Contribution to journalArticleScientificpeer-review

    Virtual reality media context

    Van Gisbergen, M. S., 12 Jun 2018

    Research output: Contribution to conferencePaperOther research output

    VR advertisment (Fish)

    Relouw, JJEA., Van Gisbergen, M. S. & Smith, S., 2018

    Research output: Non-textual formDigital or Visual ProductsOther research output

    What we don’t know. the effect of realism in virtual reality on experience and behaviour

    Van Gisbergen, M. S., Kovacs, MH., Campos, F., van der Heeft, M. & Vugts, V., 21 Jun 2018

    Research output: Contribution to conferencePaperOther research output

    2017

    Augmented Reality Brand Segmentation Model

    Van Gisbergen, M. S., Pereira Santos, CA., Relouw, JJEA., Essenberg, N., de Wit, R., Hoogervorst, D. & Hop, B., 2017

    Research output: Non-textual formDigital or Visual ProductsOther research output

    Beat the fear of public speaking: mobile 360° video virtual reality exposure training in home environment reduces public speaking anxiety.

    Stupar - Rutenfrans, S., Ketelaars, LEH. & Van Gisbergen, M. S., 2017, In : CyberPsychology, Behavior & Social Networking. 20, 1, p. 624-633 11 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Building a bridge between VR content creation and VR effect studies

    Van Gisbergen, M. S., 27 May 2017

    Research output: Contribution to conferencePaperOther research output

    Immersive journalism : impact of virtual reality on european’s attitudes

    Lopes, L., Doicaru, MM. & Van Gisbergen, M. S., 17 Jul 2017

    Research output: Contribution to conferencePaperOther research output

    Interactive Virtual Museum

    Van Gisbergen, M. S., Walker, ME., Graaf, W. & Relouw, JJEA., 2017

    Research output: Non-textual formDigital or Visual ProductsOther research output

    Play me the music: how sound and vision interplay may enhance VR experiences

    Bialkova, SE. & Van Gisbergen, M. S., 25 May 2017

    Research output: Contribution to conferencePaperOther research output

    2 Citations

    The oculus rift film experience: a case study on understanding films in a head mounted display

    Syrett, H., Calvi, L. & Van Gisbergen, M. S., 2017, Intelligent technologies for interactive entertainment . Poppe, R., Meyer, JJ., Veltkamp, R. & Dastani, M. (eds.). Springer, p. 197-208 12 p. (Lecture notes of the Institute for Computer Science, Social-Informatics and Telecommunications Engineering, LNICST; vol. 178)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    TRACES : Together Reaching Audiences

    Van Gisbergen, M. S., 2017

    Research output: Non-textual formWeb publication/siteOther research output

    Virtual Reality Candidate Journey

    Van Gisbergen, M. S., Walker, ME., Relouw, JJEA., Graaf, W. & Visser, P., 2017

    Research output: Non-textual formDigital or Visual ProductsOther research output

    Virtual Reality Candidate Journey

    Van Gisbergen, M. S., Walker, ME., Relouw, JJEA., Graaf, W. & Visser, P., 2017

    Research output: Non-textual formDigital or Visual ProductsOther research output

    VRET Fear or love

    Faneker, D., Van Gisbergen, M. S., Walker, ME. & Relouw, JJEA., 2017

    Research output: Non-textual formDigital or Visual ProductsOther research output

    When sound modulates vision: VR applications for art and entertainment

    Bialkova, SE. & Van Gisbergen, M. S., 2017, Proceedings of 2017 IEEE Virtual Reality . IEEE

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    2016

    Confessions of a 'guilty' couch potato understanding and using context to optimize binge-watching behavior

    de Feijter, D., Khan, JV. & Van Gisbergen, MS., 2016

    Research output: Contribution to conferencePaperOther research output

    4 Citations

    Confessions of a 'guilty' couch potato understanding and using context to optimize binge-watching behavior

    de Feijter, D., Khan, JV. & Van Gisbergen, MS., 2016, Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video . ACM, p. 59-67

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Connect an create: a virtual reality experience

    Van Gisbergen, MS., 2016

    Research output: Contribution to conferencePaperOther research output

    Contextual connected media : how rearranging a media puzzle, brings virtual reality into being

    Van Gisbergen, MS., 1 Jun 2016, NHTV.

    Research output: Book/ReportInaugural speechOther research output

    Guiding virtual reality

    Van Gisbergen, MS., 2016

    Research output: Contribution to conferencePaperOther research output

    Message design matters: the effectiveness of location congruency and openness in smartphone ads

    Ketelaar, P., Janssen, L., Van Gisbergen, MS., Hühn, AE., van Woudenberg, J., Vantriet, J. & bernritter, SF., 2016

    Research output: Contribution to conferencePaperOther research output

    The oculus rift film experience: A case study on understanding films in a head mounted display

    Syrett, H., Calvi, L. & Van Gisbergen, M. S., 2016

    Research output: Contribution to conferencePaperOther research output

    Virtual reality: creating a bridge between story and experience?

    Van Gisbergen, MS., 3 Mar 2016

    Research output: Contribution to conferencePaperOther research output

    2015

    A blind date between entertainment, healthcare and education

    Van Gisbergen, MS. & Druenen, I., 2015

    Research output: Contribution to conferencePaperOther research output

    Connect: The effect of media priming claims on consumer behavior in a virtual 3D supermarket

    Van Gisbergen, MS., Peeters, AL. & de Feijter, D., 2015, The proceedings of the ICORIA-conferences.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Connect: The effect of media priming claims on consumer behavior in a virtual 3D supermarket

    Van Gisbergen, MS. & Peeters, AL., 2015

    Research output: Contribution to conferencePaperOther research output

    Contextual connected media

    Van Gisbergen, MS., 2015

    Research output: Contribution to conferencePaperOther research output

    How to create strong brands using different media combinations

    Van Gisbergen, MS., 2015

    Research output: Contribution to conferencePaperOther research output

    Media priming: a story on how media and virtual supermarket behavior are connected

    Van Gisbergen, MS. & Peeters, AL., 2015

    Research output: Contribution to conferencePaperOther research output

    1 Citations

    Observe or participate: the effect of point-of-view on presence and enjoyment in 360 degree movies for head mounted displays

    Boom, A. L. F. M., Stupar - Rutenfrans, S., Bastiaens, OSP. & Van Gisbergen, MS., 2015, Online conference proceedings indexed by SCOPU. Athens, Greece

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    1 Citations

    Observe or participate: the effect of point-of-view on presence and enjoyment in 360 degree movies for head mounted displays

    Boom, A. L. F. M., Stupar - Rutenfrans, S., Bastiaens, OSP. & Van Gisbergen, MS., 2015

    Research output: Contribution to conferencePaperOther research output

    Repairing brain-motor disability

    Marci, V. J., Kuhn, S., Keller, J., Stetkarova, I., Port, I., Van Gisbergen, MS., Gualeni, S. & Zilber, P., 2015

    Research output: Contribution to conferencePaperOther research output

    2014

    (How) can we work together?

    Van Gisbergen, MS., 2014

    Research output: Contribution to conferencePaperOther research output

    A brand poem: how to build brands combining paid, owned and earned media

    Van Gisbergen, MS., 2014, International Conference on Research in Advertising. Amsterdam, The Netherlands, p. 1-10

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    A brand poem: how to build brands combining paid, owned and earned media

    Van Gisbergen, MS., 2014

    Research output: Contribution to conferencePaperOther research output

    A brand poem: the effect of paid, owned and earned on brandvalues

    Van Gisbergen, MS. & Hulsebos, L., 2014

    Research output: Contribution to conferencePaperOther research output

    A brand poem: the effect of paid, owned and earned on brandvalues

    Van Gisbergen, MS. & Hulsebos, L., 2014

    Research output: Contribution to conferencePaperOther research output

    A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust

    Van Gisbergen, MS., Bouwknegt, HA. & Milder, I., 2014

    Research output: Contribution to conferencePaperOther research output

    Media planning: create a brand POEM

    Van Gisbergen, MS., Hoogervorst, D., Kreek, S. & Witteman, R., 2014, In : Admap. 49, 559, p. 17-19 3 p.

    Research output: Contribution to journalArticleProfessional

    2013

    Creëer affectieve merkbetrokkenheid

    Van Gisbergen, MS., Ketelaar, P. & Berg, S., 2013, In : Tijdschrift voor Marketing. 2013, 3, p. 50-52

    Research output: Contribution to journalArticleProfessional