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Marnix van Gisbergen

Professor Digital Media Concepts

      • 109 Citations
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      Personal profile

      Research interests

      Marnix van Gisbergen (1974) is a professor ‘Digital Media Concepts’ at Breda University of Applied Sciences and professor ‘Media Enriched Sport Experiences’ (powered by ZIGGO and city of Hilversum). Between 2013-2017 Marnix was also the RBI manager of the Academy for Digital Entertainment. Presently his main research interest is aimed to help brands to realize a virtual reality strategy based on media context connectivity. With an international team of media researchers, game developers and students, Marnix is involved in several innovative media related National and European funded projects on topics such as virtual reality, human body sensors, transmedia and new media business models. In his current work at the Academy for Digital Entertainment and previous work as a lecturer/researcher at the Radboud University (1998-2006), he was involved in over 100 BA and Ma level student graduation projects. As a research director (2005-2012) of research agency DVJ Insights and youth company YoungVotes he was responsible for the initiation and management of media related research projects for over 50 (national and global) brands (e.g., RTL, MTV Networks, Sony BMG). Marnix published in numerous national and international magazines, presented at international media and communication conferences and provided workshops for companies to among others transfer research insights into new concepts. Marnix was nominated for the AMMA award for best media related research (2014), the Pfizer Press price (2010) and MOA Dutch Market Researcher of the year award (2009). In 2006 Marnix got his PhD (NWO grant) in Communication Sciences at the Radboud University.


      Professorship Digital Media Concepts (DMC)

      The central goal within the professorship Digital Media Concepts (DMC) aligns with ADE’s overall ambition: ‘To create an international educational and research environment where academics, industry professionals and students collaboratively develop innovative and relevant knowledge, expertise, and products in Digital Entertainment’. The key domain is the (national and international) top sector Creative Industries. The main learning goal is to be able to create and incorporate new digital media technologies from a management and creative perspective. The professorship has a focus on Virtual Reality (vr/ar/mr) in 2016-2020. We believe in the importance of ‘lean research’, testing while creating, using a media context viewpoint by means of the central program line ‘Contextual Connected Media’. Within this program we use media context as the guiding principle to measure, explore and understand the functionality and role of virtual reality. In doing so it provides a framework against which organizations can create virtual reality concepts and media strategies, designed to engage and reach audiences who do -or do not- move across different media platforms. Central goals: 1. To create and examine the effects of high quality worlds and characters in VR, 2. To better understand the role of virtual reality in the media context, 3. Examine the functionality and effects of VR within a media context, 4. Explore how we can use this context to connect virtual reality with other media (transmedia strategy).


      Digital Media, Virtual Reality, Media Context, Experience, Persuasive Communication

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      Research Output

      How real do you see yourself in VR? The effect of user-avatar resemblance on virtual reality experiences and behaviour

      Van Gisbergen, M. S., Sensagir, I. & Relouw, J., 2020, Augmented reality and virtual reality: changing realities in a dynamic world. Jung, T., tom Dieck, MC. & Rauschnabel, PA. (eds.). Switzerland: Springer, Cham, p. 401-409

      Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    • Open Access
    • 46 Downloads (Pure)

      A Virtual Reality déjà vu? Magic Realism (within the Media Puzzle)

      Van Gisbergen, M. S., 5 Jun 2019.

      Research output: Contribution to conferencePaper

    • Digital deja vu known as Virtual Reality

      Van Gisbergen, M. S., 2019, 23 innovations in digital communication. Ketelaar, P., Aarts, J. & Demir, S. (eds.). Amsterdam: BIS Publishers, p. 319-323

      Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    • Effect of avatar-owner resemblance on experience in immersive virtual environments

      Van Gisbergen, M. S. & Sensagir, I., 14 Jun 2019.

      Research output: Contribution to conferencePaper

    • Activities

      Smart Venue Effenaar (External organisation)

      Marnix van Gisbergen (Member)

      1 Jan 202031 Dec 2020

      Activity: MembershipMembership of board

      Quadriga University of Applied Sciences (External organisation)

      Marnix van Gisbergen (Member)

      1 Jan 202031 Dec 2020

      Activity: MembershipMembership of jury

      Virtual and Augmented reality in participatory design to create tolerance

      Marnix van Gisbergen (Keynote speaker)

      10 Feb 2020

      Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

      Tijdschrift voor Communicatiewetenschap (Journal)

      Marnix van Gisbergen (Referee)

      1 Jan 202031 Dec 2020

      Activity: Publication peer-review and editorial workPublication peer-review

      Quadriga University of Applied Sciences (External organisation)

      Marnix van Gisbergen (Member)

      1 Jun 201920 Sep 2019

      Activity: MembershipMembership of jury

      Press / Media

      Welcome to the virtual supermarket

      HA Bouwknegt & Marnix van Gisbergen


      1 Media contribution

      Press/Media: Press / Media

      De top-40 wordt sociaal : pop-panel kiest top en flops

      Van Gisbergen, M.S.


      1 Media contribution

      Press/Media: Press / Media


      Gold FIPP Insight Award 2018

      van Gisbergen, Marnix (Recipient), Pereira Santos, Carlos (Recipient), D Hoogervorst (Recipient) & P Schieven (Recipient), 12 Dec 2018

      Prize: Prize (including medals and awards)

    • Projects

    • VIRGiN

      van Gisbergen, M., Doicaru, M., Versluis, A., Kleverlaan, N. & Regel, S.



      Project: Research