Marcel Bastiaansen

Personal profile

Research interests

Marcel Bastiaansen obtained a master in Experimental Psychology from Tilburg University (1996) and a PhD in Cognitive Neuroscience (cum laude) in 2000. From 2000 - 2012 he worked as a full-time researcher and Principal Investigator both at the Donders Institute for Cognitive Neuroimaging and the Max Planck Institute for Psycholinguistics in Nijmegen. During that period his research focused on the relation between brain dynamics and language comprehension, memory and attention. He has developed extensive experience with all major neuroimaging techniques: EEG, MEG and fMRI.

In 2013 Marcel joined BUas, where he teaches quantitative research methods courses in the scientific bachelor and master programs of Leisure and Tourism. At BUas he has initiated both fundamental and applied research on the role of emotions in decision making, on neuromarketing, and on the EEG and physiological correlates of emotions and (consumer) experiences in leisure and tourism. He is currently developing a research program for implementing objective, biologically-based measurements of visitor experiences and emotions.

Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University.

Marcel has acquired about 1M€ worth of research funding, has published over 50 international, peer reviewed papers in top-level cognitive neuroscience journals (such as Science, and Neuron), and has delivered more than 35 international invited lectures about his research, in more than 10 different countries.

Social Media

Subjects

Experience research, emotions, neuromarketing, neuroscience techniques.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

2955 Citations
61 Article
17 Paper
9 Chapter
3 Poster
3 More
- 2 Report
- 1 Conference contribution

Are alpha oscillations instrumental in multisensory synchrony perception?

Bastiaansen, M., Berberyan, H., Stekelenburg, J., Schoffelen, J-M. & Vroomen, J., 2020, In : Brain Research. 1734, May, 146744.

Research output: Contribution to journal › Article › Scientific › peer-review

Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures.

Han, D-I. D., Weber-Sabil, J., Bastiaansen, M., Mitas, O. & Lub, X. D., 2020, In : International Journal of Technology Marketing. 14, 1, p. 47-68 22 p.

Research output: Contribution to journal › Article › Scientific › peer-review

CELTH Van Gogh Storysperience phase 2

Hover, M., Bastiaansen, M., Bargeman, B., van Waalwijk, JM., Strijbosch, W., Calvi, L. & Mitas, O., 23 Jan 2020.

Research output: Contribution to conference › Paper

Emotions as core building blocks of an experience

Bastiaansen, MCM., Lub, XD., Mitas, O., Jung, T., Ascencao, MP., Han, D., Moilanen, T., Smit, HAP. & Strijbosch, WWM., 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 651-668 18 p.

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Evaluating experience design : Using skin conductance to compare intended with lived experience

Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, p. 104-105.

Research output: Contribution to conference › Paper

Activities

45 Guest lectures/talks/presentations (not at a conference)
4 PhD supervisor / committee
1 Organising an event

Eindpresentatie Van Gogh Storysperience

Moniek Hover (Speaker), Marcel Bastiaansen (Speaker), Wim Strijbosch (Speaker), Bertine Bargeman (Speaker), Ondrej Mitas (Speaker), Licia Calvi (Speaker)

23 Jan 2020

Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)

Experience unpacked

Marcel Bastiaansen (Invited speaker)

16 May 2019

Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)

Measuring emotions in e-sport experiences

Marnix van Gisbergen (Invited speaker), Wim Strijbosch (Invited speaker), Marcel Bastiaansen (Invited speaker), Wilco Boode (Invited speaker)

25 Oct 2019

Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)

Presentation to Dynamic Concepts Consulting

O Mitas (Speaker), MCM Bastiaansen (Speaker), WWM Strijbosch (Speaker), W Boode (Speaker)

13 Mar 2018

Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)

Projects

1 Active

Smart Assessment Sustainable Tourist Destinations (SASTDes)

Peeters, P., Nawijn, J., Mitas, O., Ballering, J., Kokkinou, A., Eijgelaar, E., Atai, J., Bastiaansen, M., Melissen, F., Fricke, D. J., Goossen, M. & Morel, K.

Regieorgaan Praktijkgericht Onderzoek SIA

1/11/17 → 1/09/21

Project: Research

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