Research Output per year
Personal profile
Research interests
Marcel Bastiaansen obtained a master in Experimental Psychology from Tilburg University (1996) and a PhD in Cognitive Neuroscience (cum laude) in 2000. From 2000 - 2012 he worked as a full-time researcher and Principal Investigator both at the Donders Institute for Cognitive Neuroimaging and the Max Planck Institute for Psycholinguistics in Nijmegen. During that period his research focused on the relation between brain dynamics and language comprehension, memory and attention. He has developed extensive experience with all major neuroimaging techniques: EEG, MEG and fMRI.
In 2013 Marcel joined NHTV, where he teaches quantitative research methods courses in the scientific bachelor and master programs of Leisure and Tourism. At NHTV he has initiated both fundamental and applied research on the role of emotions in decision making, on neuromarketing, and on the EEG and physiological correlates of emotions and (consumer) experiences in leisure and tourism. He is currently developing a research program for implementing objective, biologically-based measurements of visitor experiences and emotions.
Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University.
Marcel has acquired about 1M€ worth of research funding, has published over 50 international, peer reviewed papers in top-level cognitive neuroscience journals (such as Science, and Neuron), and has delivered more than 35 international invited lectures about his research, in more than 10 different countries.
Social Media
Subjects
Experience research, emotions, neuromarketing, neuroscience techniques.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1999 2019
Emotions as core building blocks of an experience
Bastiaansen, MCM., Lub, XD., Mitas, O., Jung, T., Ascencao, MP., Han, D., Moilanen, T., Smit, HAP. & Strijbosch, WWM., 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 651-668 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Evaluating experience design : Using skin conductance to compare intended with lived experience
Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS). Walters, T., Kerr, R. & Sterwart, E. J. (eds.). Dunedin, New Zealand: Department of Tourism, University of Otago, p. 104-105Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Evaluating experience design : Using skin conductance to compare intended with lived experience
Strijbosch, W., Bastiaansen, M., van Blaricum, T., Hover, M., Mitas, O. & Boode, W., 12 Dec 2019, p. 104-105.Research output: Contribution to conference › Paper
From experience to memory: on the robustness of the peak-and-end-rule for complex, heterogeneous experiences
Strijbosch, W., Mitas, O., Van Gisbergen, M. S., Doicaru, M., Gelissen, J. P. T. M. & Bastiaansen, M., 2019, In : Frontiers in psychology. 10, 1705, p. 1-12Research output: Contribution to journal › Article › Scientific › peer-review
Het meten van bezoekersbelevingen met draagbare technologie
Prins, C., de Rooij, P. & Bastiaansen, M., 2019, In : Vrijetijdstudies. 37, 1Research output: Contribution to journal › Article › Scientific › peer-review
Activities 1999 2019
Measuring emotions in e-sport experiences
Marnix van Gisbergen (Invited speaker), Wim Strijbosch (Invited speaker), Marcel Bastiaansen (Invited speaker), Wilco Boode (Invited speaker)Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Electrophysiology of competition and adjustment in word and phrase production
MCM Bastiaansen ((Co)-promotor)Activity: Examination › PhD supervisor / committee
Cultuurparticipatie en inclusiviteit jongeren
CP van Bendegom (Speaker), MCM Bastiaansen (Speaker), HPGM de Rooij (Speaker), John Gelissen (Speaker), O Mitas (Speaker)Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Changes in brain activity during language learning in adults measured by magnetoencephalography
MCM Bastiaansen (Member)Activity: Examination › PhD supervisor / committee
Presentation to Dynamic Concepts Consulting
O Mitas (Speaker), MCM Bastiaansen (Speaker), WWM Strijbosch (Speaker), W Boode (Speaker)Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press / Media
Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
Wordt je van luchtballonnen oplaten neurotisch? (www.pleisureworld.nl)
16/03/15
1 Media contribution
Press/Media: Press / Media
Neuro : about neuromarketing research for VVV Zeeland (Provinciale Zeeuwse Courant) (online edition)
16/03/15
1 Media contribution
Press/Media: Press / Media
Mensen zeggen wat ze denken maar doen wat ze voelen (www.nritmedia.nl)
12/03/15
1 Media contribution
Press/Media: Press / Media
talkshow Friday afternoon (Interview for RTLZ)
30/01/15
1 Media contribution
Press/Media: Press / Media
Projects 2017 2021
- 1 Active
Smart Assessment Sustainable Tourist Destinations (SASTDes)
Peeters, P., Nawijn, J., Mitas, O., Ballering, J., Kokkinou, A., Eijgelaar, E., Atai, J., Bastiaansen, M., Melissen, F., Fricke, D. J., Goossen, M. & Morel, K.
Regieorgaan Praktijkgericht Onderzoek SIA
1/11/17 → 1/09/21
Project: Research