Research Output per year
Personal profile
Research interests
Marcel Bastiaansen obtained a master in Experimental Psychology from Tilburg University (1996) and a PhD in Cognitive Neuroscience (cum laude) in 2000. From 2000 - 2012 he worked as a full-time researcher and Principal Investigator both at the Donders Institute for Cognitive Neuroimaging and the Max Planck Institute for Psycholinguistics in Nijmegen. During that period his research focused on the relation between brain dynamics and language comprehension, memory and attention. He has developed extensive experience with all major neuroimaging techniques: EEG, MEG and fMRI.
In 2013 Marcel joined BUas, where he teaches quantitative research methods courses in the scientific bachelor and master programs of Leisure and Tourism. At BUas he has initiated both fundamental and applied research on the role of emotions in decision making, on neuromarketing, and on the EEG and physiological correlates of emotions and (consumer) experiences in leisure and tourism. He is currently developing a research program for implementing objective, biologically-based measurements of visitor experiences and emotions.
Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University.
Marcel has acquired about 1M€ worth of research funding, has published over 50 international, peer reviewed papers in top-level cognitive neuroscience journals (such as Science, and Neuron), and has delivered more than 35 international invited lectures about his research, in more than 10 different countries.
Social Media
Subjects
Experience research, emotions, neuromarketing, neuroscience techniques.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
An emotional roller coaster: electrophysiological evidence of emotional engagement during a roller-coaster ride with virtual reality add-on
Bastiaansen, M., Oosterholt, M., Mitas, O., Han, D-I. D. & Lub, X. D., 2020, In : Journal of Hospitality and Tourism Research.Research output: Contribution to journal › Article › Scientific › peer-review
Are alpha oscillations instrumental in multisensory synchrony perception?
Bastiaansen, M., Berberyan, H., Stekelenburg, J., Schoffelen, J-M. & Vroomen, J., 2020, In : Brain Research. 1734, May, 146744.Research output: Contribution to journal › Article › Scientific › peer-review
Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures.
Han, D-I. D., Weber-Sabil, J., Bastiaansen, M., Mitas, O. & Lub, X. D., 2020, In : International Journal of Technology Marketing. 14, 1, p. 47-68 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
CELTH Van Gogh Storysperience phase 2
Hover, M., Bastiaansen, M., Bargeman, B., van Waalwijk, JM., Strijbosch, W., Calvi, L. & Mitas, O., 23 Jan 2020.Research output: Contribution to conference › Paper
Leisure experience research : A new theoretical and empirical framework
Bastiaansen, M., 21 Apr 2020, In : World Leisure Organisation.Research output: Contribution to journal › Article › Popular
Activities
Eindpresentatie Van Gogh Storysperience
Moniek Hover (Speaker), Marcel Bastiaansen (Speaker), Wim Strijbosch (Speaker), Bertine Bargeman (Speaker), Ondrej Mitas (Speaker) & Licia Calvi (Speaker)
23 Jan 2020
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Experience unpacked
Marcel Bastiaansen (Invited speaker)
16 May 2019
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Measuring emotions in e-sport experiences
Marnix van Gisbergen (Invited speaker), Wim Strijbosch (Invited speaker), Marcel Bastiaansen (Invited speaker) & Wilco Boode (Invited speaker)
25 Oct 2019
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Cultuurparticipatie en inclusiviteit jongeren
CP van Bendegom (Speaker), , MCM Bastiaansen (Speaker), , HPGM de Rooij (Speaker), , John Gelissen (Speaker), & O Mitas (Speaker)
6 Feb 2018
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Changes in brain activity during language learning in adults measured by magnetoencephalography
MCM Bastiaansen (Member)
2018
Activity: Examination › PhD supervisor / committee
Press / Media
Hoe effectief zijn marketingcampagnes in de podiumkunsten?
HPGM de Rooij, WWM Strijbosch & MCM Bastiaansen
26/09/18
1 Media contribution
Press/Media: Press / Media
Wordt je van luchtballonnen oplaten neurotisch? (www.pleisureworld.nl)
16/03/15
1 Media contribution
Press/Media: Press / Media
Neuro : about neuromarketing research for VVV Zeeland (Provinciale Zeeuwse Courant) (online edition)
16/03/15
1 Media contribution
Press/Media: Press / Media
Mensen zeggen wat ze denken maar doen wat ze voelen (www.nritmedia.nl)
12/03/15
1 Media contribution
Press/Media: Press / Media
talkshow Friday afternoon (Interview for RTLZ)
30/01/15
1 Media contribution
Press/Media: Press / Media
Projects
Smart Assessment Sustainable Tourist Destinations (SASTDes)
Peeters, P., Nawijn, J., Mitas, O., Ballering, J., Kokkinou, A., Eijgelaar, E., Atai, J., Bastiaansen, M., Melissen, F., Fricke, D. J., Goossen, M. & Morel, K.
Regieorgaan Praktijkgericht Onderzoek SIA
1/11/17 → 1/09/21
Project: Research
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JOIN
Bastiaansen, M. & van Bendegom, C.
NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek)
1/01/18 → 31/12/19
Project: Research