• 3107 Citations
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Personal profile

Research interests

Marcel Bastiaansen obtained a master in Experimental Psychology from Tilburg University (1996) and a PhD in Cognitive Neuroscience (cum laude) in 2000. From 2000 - 2012 he worked as a full-time researcher and Principal Investigator both at the Donders Institute for Cognitive Neuroimaging and the Max Planck Institute for Psycholinguistics in Nijmegen. During that period his research focused on the relation between brain dynamics and language comprehension, memory and attention. He has developed extensive experience with all major neuroimaging techniques: EEG, MEG and fMRI.
In 2013 Marcel joined BUas, where he teaches quantitative research methods courses in the scientific bachelor and master programs of Leisure and Tourism. At BUas he has initiated both fundamental and applied research on the role of emotions in decision making, on neuromarketing, and on the EEG and physiological correlates of emotions and (consumer) experiences in leisure and tourism. He is currently developing a research program for implementing objective, biologically-based measurements of visitor experiences and emotions.

Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University.
Marcel has acquired about 1M€ worth of research funding, has published over 50 international, peer reviewed papers in top-level cognitive neuroscience journals (such as Science, and Neuron), and has delivered more than 35 international invited lectures about his research, in more than 10 different countries.

Social Media


Experience research, emotions, neuromarketing, neuroscience techniques.

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Research Output

  • Are alpha oscillations instrumental in multisensory synchrony perception?

    Bastiaansen, M., Berberyan, H., Stekelenburg, J., Schoffelen, J-M. & Vroomen, J., 2020, In : Brain Research. 1734, May, 146744.

    Research output: Contribution to journalArticleScientificpeer-review

  • Leisure experience research : A new theoretical and empirical framework

    Bastiaansen, M., 21 Apr 2020, In : World Leisure Organisation.

    Research output: Contribution to journalArticlePopular

  • Activities

    • 45 Guest lectures/talks/presentations (not at a conference)
    • 4 PhD supervisor / committee
    • 1 Organising an event

    Eindpresentatie Van Gogh Storysperience

    Moniek Hover (Speaker), Marcel Bastiaansen (Speaker), Wim Strijbosch (Speaker), Bertine Bargeman (Speaker), Ondrej Mitas (Speaker) & Licia Calvi (Speaker)

    23 Jan 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Experience unpacked

    Marcel Bastiaansen (Invited speaker)

    16 May 2019

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Measuring emotions in e-sport experiences

    Marnix van Gisbergen (Invited speaker), Wim Strijbosch (Invited speaker), Marcel Bastiaansen (Invited speaker) & Wilco Boode (Invited speaker)

    25 Oct 2019

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Cultuurparticipatie en inclusiviteit jongeren

    CP van Bendegom (Speaker), , MCM Bastiaansen (Speaker), , HPGM de Rooij (Speaker), , John Gelissen (Speaker), & O Mitas (Speaker)

    6 Feb 2018

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)


    Experiencing a VR Roller Coaster

    Bastiaansen, M.


    Project: Research

  • JOIN

    Bastiaansen, M. & van Bendegom, C.

    NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek)


    Project: Research