• 2739 Citations
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Personal profile

Research interests

Marcel Bastiaansen obtained a master in Experimental Psychology from Tilburg University (1996) and a PhD in Cognitive Neuroscience (cum laude) in 2000. From 2000 - 2012 he worked as a full-time researcher and Principal Investigator both at the Donders Institute for Cognitive Neuroimaging and the Max Planck Institute for Psycholinguistics in Nijmegen. During that period his research focused on the relation between brain dynamics and language comprehension, memory and attention. He has developed extensive experience with all major neuroimaging techniques: EEG, MEG and fMRI.
In 2013 Marcel joined NHTV, where he teaches quantitative research methods courses in the scientific bachelor and master programs of Leisure and Tourism. At NHTV he has initiated both fundamental and applied research on the role of emotions in decision making, on neuromarketing, and on the EEG and physiological correlates of emotions and (consumer) experiences in leisure and tourism. He is currently developing a research program for implementing objective, biologically-based measurements of visitor experiences and emotions.

Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University.
Marcel has acquired about 1M€ worth of research funding, has published over 50 international, peer reviewed papers in top-level cognitive neuroscience journals (such as Science, and Neuron), and has delivered more than 35 international invited lectures about his research, in more than 10 different countries.

Social Media


Experience research, emotions, neuromarketing, neuroscience techniques.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1999 2019

Emotions as core building blocks of an experience

Bastiaansen, MCM., Lub, XD., Mitas, O., Jung, T., Ascencao, MP., Han, D., Moilanen, T., Smit, HAP. & Strijbosch, WWM., 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 651-668 18 p.

Research output: Contribution to journalArticleScientificpeer-review

4 Downloads (Pure)
Open Access

Virtual and augmented reality technologies to enhance the visitor experience in cultural tourism

Han, D., Weber-Sabil, J., Bastiaansen, MCM., Mitas, O. & Lub, XD., 2019, Augmented Reality and Virtual Reality : The power of AR and VR for Business. tom Dieck, M. C. & Jung, T. (eds.). Switzerland: Springer Nature, p. 113-128 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)

Assessing the utility of frequency tagging for tracking memory-based reactivation of word representations

Lewis, A. G., Schriefers, H., Bastiaansen, MCM. & Schoffelen, J-M., 2018, In : Scientific Reports. 8, 7897, p. 1-12 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Experiences of 15 visitors from Macao in Breda

Mitas, O., Strijbosch, WWM., Bastiaansen, MCM. & Boode, W., 2018

Research output: Book/ReportReportProfessional

Activities 1999 2018

  • 42 Guest lectures/talks/presentations (not at a conference)
  • 4 PhD supervisor / committee
  • 1 Organising an event

Cultuurparticipatie en inclusiviteit jongeren

CP van Bendegom (Speaker), MCM Bastiaansen (Speaker), HPGM de Rooij (Speaker), John Gelissen (Speaker), O Mitas (Speaker)
6 Feb 2018

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Electrophysiology of competition and adjustment in word and phrase production

MCM Bastiaansen ((Co)-promotor)
5 Jun 2018

Activity: ExaminationPhD supervisor / committee

Presentation to Dynamic Concepts Consulting

O Mitas (Speaker), MCM Bastiaansen (Speaker), WWM Strijbosch (Speaker), W Boode (Speaker)
13 Mar 2018

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Projects 2017 2021