Lobke Elbers

Lobke Elbers, MSc

Lead Digital | Pact for Next Tourism Generation Skills

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    Research interests

    Lobke is leading in disseminating the vision and focus of the European Agenda on digital and sustainable transformation in tourism through various projects⁠. Consulting on digital tools and technical functionalities that support businesses, government, education, and social partners' efforts on platform use and implementations, digital & sustainable transformation, and research-based response models for a future-proof tourism sector⁠. She proactively identifies and cultivates digital opportunities that support the adoption and optimization of the Next Tourism Generation approach in Europe⁠.

    Her mission is to bring the in-depth experience with an intuitive ability to seamlessly lead tourism's digital and sustainable transformation through interactive knowledge-based communities, networks and platforms for European audiences (industry, public authorities, social partners and other stakeholders) in The Netherlands and EU member states⁠.

    Next Tourism Generation
    Pact for Next Tourism Generation

    Subjects

    Digital transformation and human capital in tourism and travel

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