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Personal profile

Research interests

Mrs. Liliya Terzieva holds a PhD in the field of Economic and Organizational sciences of Leisure and Tourism and in specific the collaborative aspects of experience, entertainment and competitiveness. She is a Senior lecturer and researcher as well as the Coordinator of the Master in Imagineering Programme at the NHTV University of Applied Sciences, Breda, the Netherlands. Apart from the leisure and tourism background, Liliya holds a second Master degree on “Management of Adult Education”.

She has more than 15 years of experience as a researcher, project consultant and trainer in the non-government, educational and business sector on tourism, leisure, leadership, entrepreneurial learning, creative entrepreneurship, strategic design, Imagineering institutional capacity building and organizational development. Liliya belongs to the Global network of e-coaches certified by the British Chamber of Commerce and Industry and the Norwich University in the field of company consulting. Besides the above, Liliya is also engaged in both the development and implementation of various EU- and commission-funded research and business projects. She authored five monographies, ten studies, four textbooks and more than 50 articles and papers.

She has more than 15 years of international work experience: having worked in Bulgaria, she moved abroad and worked in China, UK, Malta, settling in the Netherlands. She has also been part of a series of international and EU funded projects in Germany, Vietnam, UK, Poland, Romania, Serbia, Palestine, France, Western Balkans, etc.

Her current research interests lay in the area of multifunctional leisure locations, Imagineering, Creative entrepreneurship and Organizational sciences, to name a few: Recently she published a chapter in a Routledge book on Hotel chain management as well as a chapter in a Springer book on Transition economies – the case of cultural tourism in Bulgaria and Romania; as well as co-edited together with prof. Diane Nijs and dr. Celiane Camargo-Borges a World Future Edition on Imagineering.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2019

F-lourishing : how to nurture the system into becoming a learning community

Terzieva, LV., 2019, Advanced imagineering : designing innovation as collective creation . Nijs, D. (ed.). Edward Elgar Publishing Limited, p. 167-182 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Cultural tourism trends

Frield, H. & Terzieva, LV., 20 Jun 2018

Research output: Contribution to conferencePaperOther research output

Quality Assurance in Higher Education

Terzieva, LV. & van Es, T., 1 Apr 2018, 88 p.

Research output: Book/ReportReportProfessional

Where creativity becomes fully 'unleashed'! : creativity world forym & DCLivingLab

Terzieva, LV. & Herpich, S., 2018, In : Uncover. 2018, 2, p. 32-33 2 p.

Research output: Contribution to journalArticleProfessional


Terzieva, LV., Luppi, E. & Bolzani, D., 2017, SOCCES handbook : assessement of transversal competences focus on entrepreneurship sense of initiative and social skills. Guilland, A. (ed.). Helsinki: Laurea Publications, p. 22-36 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Open Access

Activities 2013 2019

Changing the Enterprise Logic

Terzieva, L. (Speaker)
3 Oct 2014

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Imagineering Design Methodologies, the Business Canvas Model

Terzieva, L. (Speaker)
23 Jan 2014

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Opportunities for collaboration: imagineering and strategic management

Terzieva, L. (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Changing the Enterprise Logic - Implementation

Terzieva, L. (Speaker)
21 Nov 2014

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Press / Media