Personal profile
Research interests
I am currently a lecturer at Breda University of Applied Sciences, with international experience spanning both academia and the tourism industry.
Previously, I held positions as Lecturer and Programme Leader for the BA in Hospitality Management at the University of Greenwich in London, Head of the Tourism Product Development Sector at the Tourism Organisation of Novi Sad in Serbia, Programme Leader for the MSc Ecotourism course at the University of the Highlands and Islands in Scotland, and Lecturer at the Faculty of Sport and Tourism in Serbia.
At Buas, I have been an active member of the research group Tourism Impacts on Society. I have also been involved in the Adventure Tourism Research Association as a steering group member and have coordinated the annual International Adventure Conference since 2015. I actively contribute to research in tourism and outdoor recreation as a member of the Editorial Board and Social Media Editor for the Journal of Adventure Education and Outdoor Learning, and as Associate Editor for Academica Turistica – Tourism and Innovation Journal. I am also a certified Forest Wellness Mediator and active member of Forest Therapy South Eastern Europe.
My research focuses on how humans (tourists/consumers) make sense of their lived experiences, and how wellbeing can be enhanced through concepts such as One Health, slow adventure, natural selfness, and forest bathing (shinrin-yoku). I primarily explore embodied experiences using qualitative, ethnographic methodologies and phenomenological philosophy to critically investigate bodily presence, sensory engagement, memory, and reflection within tourism contexts.
Subjects
Social sustainability, accessibility, outdoor/adventure, forests, slowness, wellbeing, (post)qualitative methodologies
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Collaborations and top research areas from the last five years
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Putting emotion on the map : comparing methods at fort tourism events
Mitas, O., Surla, D. T., Farkić , J., Wielenga, B., Ward, D. P. & Kokkinou, A., 2026, In: Tourism and Hospitality. 7, 4, 1 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Downloads (Pure) -
Air passengers with assistance dogs: Voicing lived experiences.
Farkić , J. & Martin-Domingo, L., 2025, Handbook of accessible tourism.. Halpern, N., Rickly, J., Garrod, B. & Hansen, M. (eds.). De Gruyter, p. 351-366 16 p. (De Gruyter Studies in Tourism; vol. 14).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Edifying slow cultural tourism concepts and practices.
Farkić , J., 2025, The future of cultural tourism. Matteucci, X., Moretti, S., Calvi, L. & Weber-Sabil, J. (eds.). Bristol: Channel View Publications, p. 91-106 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Exploring the transformational role of regular nature-based adventure activity engagement in mental health and long-term eudaimonic well-being.
Pomfret, G., Sand, M., May, C. & Farkić , J., 2025, In: Behavioral Sciences. 15, 4Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile9 Link opens in a new tab Citations (Scopus)67 Downloads (Pure) -
Forest therapy: reviving medieval healing practices for contemporary wellbeing.
Farkić , J., Augustin, C., Pesalj, G. & Isailovic, G., 22 May 2025.Research output: Contribution to conference › Paper
Activities
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Adventure tourism and slow adventures.
Farkić , J. (Speaker)
6 Dec 2024Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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The role of sensory stimuli in urban tourism experience construction.
Farkić , J. (Member)
23 Nov 2024Activity: Examination › Examination / Assessment
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Book launch "Tourism interventions".
Farkić , J. (Organiser), Isaac, R. (Organiser), Klijs, J. (Organiser) & Nawijn, J. (Organiser)
7 Nov 2024Activity: Participating in or organising an event › Organising an event
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Dr Sebastian Filep
Farkić , J. (Host) & Shahvali, M. (Host)
4 Nov 2024 → 15 Nov 2024Activity: Hosting a visitor
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Forests as spaces for all (species): proximity, reciprocity and care.
Farkić , J. (Invited speaker)
15 Oct 2024Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Projects
- 2 Finished
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RTEL: Towards resilient leisure, tourism and hospitality ecosystems in Europe
Farkić , J. (PI), Isaac, R. (CoI), Ngawenja Mzembe, A. (CoI) & van der Sterren, J. (CoI)
6/01/25 → 1/01/26
Project: Research
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Forts in transition.
Mitas, O. (PI), Farkić , J. (CoI), Strijbosch, W. (CoI), Spagnolo, C. (CoI), Shahvali, M. (CoI), Mazeland, S. (CoI), Hoogeveen, M. (CoI), Durgun, S. (CoI) & Jordão, A. C. (CoI)
NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek)
1/08/24 → 1/02/25
Project: Research