Jelena Farkić currently holds a lecturer position at Breda University of Applied Sciences. She has gained experience through work in both academia and the tourism industry. She is an active member of Forest Therapy South Eastern Europe and is its certified forest wellness mediator. In the past, she was appointed as lecturer and programme leader for BA Hospitality Management at the University of Greenwich in London, head of tourism product development sector at the Tourism Organisation of Novi Sad in Serbia, programme leader for MSc Ecotourism course at the University of the Highlands and Islands in Scotland, as well as a lecturer at the Faculty of Sport and Tourism in Serbia.

Jelena has acted as a steering group member of the Adventure Tourism Research Association and has undertaken the organisation of the annual International Adventure Conference since 2015. She is also an Associate Editor for the Journal of Adventure Education and Outdoor Learning.

Jelena currently explores the ways in which human (tourist) subjective wellbeing can be enhanced through concepts such as slow adventure, natural selfness, forest bathing (shinrin-yoku) and idleness. She focuses mainly on the interrogation of embodied experiences, which entails utilisation of qualitative, mostly ethnographic, methodologies and phenomenological philosophy to critically interrogate bodily presence, senses, memories of, and reflections on the encounters within hospitality and tourism contexts.

Social sustainability, inclusivity, outdoor/adventure tourism, wellbeing, qualitative methodologies, ethnography, phenomenology.