HPGM de Rooij

  • 7 Citations
20042018
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Research Output 2004 2018

2018

Grootschalig onderzoek in de podiumkunsten: welke communicatiecampagnes leiden tot meer ticketverkoop?

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 2018, In : Vrijetijdstudies. 35, 3, p. 13-18 6 p.

Research output: Contribution to journalArticleScientificpeer-review

Het groot campagne onderzoek podiumkunsten

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 18 Jun 2018, Breda: NHTV Breda University of Applied Sciences. 103 p.

Research output: Book/ReportReportScientific

Open Access
File
Open Access

Klantsegmentatie 2.0

de Rooij, HPGM., 2018, Cultuurmarketing Jaarboek editie 2018. Smetsers, H. (ed.). Cultuurmarketing, p. 11-13 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Klantsegmenten in cultuurcommunicatie

de Rooij, HPGM., 2018, In : Adrem. 2018, 2, p. 3-6 4 p.

Research output: Contribution to journalArticleProfessional

2017

De inzet van CRM door Nederlandse poppodia. Hoe klantgericht is de popsector?

de Rooij, HPGM. & Verduyn, L., 2017, In : Uncover. 2017, 1, p. 26-27 2 p.

Research output: Contribution to journalArticleProfessional

Groot CRM campagne onderzoek

de Rooij, HPGM., de Koning, V. & Strijbosch, WWM., 29 May 2017

Research output: Contribution to conferencePaperOther research output

Grootschalig onderzoek in de podiumkunsten : welke communicatiecampagnes leiden tot meer ticketverkoop?

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 2017, Trendrapport toerisme, recratie en vrije tijd 2017. Vermeulen, T., Bijl, J., Rooijackers, M., Hartman, S., van der Most, K., Heerschap, N., Schreven, L., Breedveld, K. & van Wijk, K. (eds.). Nieuwegein: NRIT Media; CBS, p. 537-542 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Hoe kun je jouw bezoekers indelen met CRM klantsegmentatie 2.0?

de Rooij, HPGM., 2017, In : Cultuurmarketing.nl.

Research output: Contribution to journalArticleProfessional

Open Access

Measuring experiential value in the performing arts. A domain-specific value approach

de Rooij, HPGM., Bastiaansen, MCM. & Gelissen, J., 26 Jun 2017

Research output: Contribution to conferencePaperOther research output

1 Citations

Understanding and measuring consumption motives in the performing arts

de Rooij, HPGM. & Bastiaansen, MCM., 2017, In : Journal of Arts Management Law and Society. 47, 2, p. 118-135 18 p.

Research output: Contribution to journalArticleScientificpeer-review

2016

De belevingswaarde van podiumkunsten. Hoe kunt u die meten?

de Rooij, HPGM. & Bastiaansen, MCM., 23 May 2016

Research output: Contribution to conferencePaperOther research output

2 Citations

How do leisure constraints influence the revisit intentions of music festival visitors?

Nuijten, M., de Rooij, HPGM. & Snoeckx, LMJ., 2016, In : Tourism Culture & Communication. 16, 3, p. 123-135 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Waardering voor het loyaliteitsprogramma? Bezoekers, beloningen en klantbinding in Parktheater Eindhoven

de Rooij, HPGM., Op ten Berg, T. & Koolen, B., 18 Dec 2016, In : MMnieuws. 2016

Research output: Contribution to journalArticleProfessional

2015

CRM... en het publiek blijft beter plakken

de Rooij, HPGM., 2015

Research output: Contribution to conferencePaperOther research output

De belevingswaarde van podiumkunsten: hoe kun je die meten?

de Rooij, HPGM. & Bastiaansen, MCM., 2015, Trendrapport toerisme, recreatie en vrije tijd 2015. de Bruijn, K. & Vermeulen, T. (eds.). Breda: NRIT Media; CBS, p. 550-555 568 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

The cruise vacation as a leisure practice

Bargeman, A., Vermeulen, JGM. & de Rooij, HPGM., 2015

Research output: Contribution to conferencePaperOther research output

Understanding and measuring consumption motives in the performing arts

de Rooij, HPGM. & Bastiaansen, MCM., 2015

Research output: Contribution to conferencePaperOther research output

1 Citations

Understanding cultural activity involvement of loyalty segments in the performing arts

de Rooij, HPGM., 2015, In : International Academy of Culture, Tourism and Hospitality Research. 9, 2, p. 103-116

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2014

De mythe van de linkse hobby: over het subsidiëren van podiumkunsten en politieke voorkeur

van Liempt, AAG., de Rooij, HPGM., Bastiaansen, MCM., Berg, F. & Yang, H., 2014, In : Vrijetijdstudies. 32, 3, p. 21-35 15 p.

Research output: Contribution to journalArticleScientificpeer-review

Meer tickets of meer binding? Het effect van online marketingcommunicatie onder de loep.

de Rooij, HPGM. & Blom, I., 2014, In : MMnieuws. 2014, 3, p. 40-41 2 p.

Research output: Contribution to journalArticleProfessional

The customer satisfaction - loyalty relationship in the performing arts

de Rooij, HPGM., 2014

Research output: Contribution to conferencePaperOther research output

Wat beweegt het publiek?

de Rooij, HPGM., 2014

Research output: Contribution to conferencePaperOther research output

2013

Customer loyalty to performing arts venues: between routines and coincidence

de Rooij, HPGM., 2013, Tilburg: Tilburg University. 305 p.

Research output: ThesisDoctoral ThesisScientific

Loyale klanten in de culturele sector? de vertaling van klantinzicht naar de customer journey

de Rooij, HPGM., 2013

Research output: Contribution to conferencePaperOther research output

Op zoek naar trouw publiek

de Rooij, HPGM., 2013, In : Boekman : tijdschrift voor kunst, cultuur en beleid. 94, 1, p. 102-105

Research output: Contribution to journalArticleProfessional

Tussen routine en toeval : klantloyaliteit aan podiumkunstaccommodaties

de Rooij, HPGM., 2013, In : MMnieuws. 3/4, p. 27-29 3 p.

Research output: Contribution to journalArticleProfessional

Understanding dimensions of cultural involvement and behavioural loyalty in the performing arts

de Rooij, HPGM., 2013

Research output: Contribution to conferencePaperOther research output

Wat beweegt het publiek? Interesse in en bezoek aan theaters en concertgebouwen

van den Broek, AAM. & de Rooij, HPGM., 2013, In : Vrijetijdstudies. 31, 4, p. 41-53

Research output: Contribution to journalArticleScientificpeer-review

2012

CRM-metamorfosen. Op weg naar een klantgerichte organisatie

de Rooij, HPGM., 2012, In : MMnieuws. 4, p. 22-23

Research output: Contribution to journalArticleProfessional

The relationship between social influences, involvement and customer loyalty in the performing arts

de Rooij, HPGM. & Ferla, JR., 2012

Research output: Contribution to conferencePaperOther research output

2011

Bezoekmotieven in de theatersector: een onderscheid tussen culturele en sociale motieven

de Rooij, HPGM., 2011, Trendrapport toerisme en recreatie en vrije tijd 2010/2011. de Bruijn, K. & Wildhagen, W. (eds.). Breda: NRIT Onderzoek, p. 263-265 320 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

De customer journey: over waardecreatie in de podiumkunsten

de Rooij, HPGM., 2011, In : MMnieuws. 13, 3, p. 36-37 2 p.

Research output: Contribution to journalArticleProfessional

Get connected, CRM in de podiumkunsten

de Rooij, H. P. G. M. & Leeuwen, S., 2011, Amsterdam: Lenthe Publishers & Consultants. 176 p.

Research output: Book/ReportBookProfessional

Understanding patterns of customer loyalty development in the performing arts

de Rooij, HPGM., 2011

Research output: Contribution to conferencePaperOther research output

2009

Customer loyalty in the performing arts

de Rooij, HPGM., 2009

Research output: Contribution to conferencePaperOther research output

2008

Loyaliteitstrategieen voor theaters

de Rooij, HPGM., 2008, In : Vrijetijdstudies. 26, 4, p. 19-28 10 p.

Research output: Contribution to journalArticleScientificpeer-review

2007
2004

Inzet Customer Relationship Management de moeite waard

de Rooij, HPGM., 2004, In : Vrijetijdstudies. 22, 4, p. 47-51 5 p.

Research output: Contribution to journalArticleScientificpeer-review