HPGM de Rooij

  • 7 Citations
20042018
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Personal profile

Research interests

Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer, researcher and consultant. He strives to create a linkage between the academic and the practitioners’s world by research and executive education.

His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:

  • Consumer behaviour (customer loyalty, involvement, consumption motives)
  • Experience marketing (consumer experiences, value creation, customer journey)
  • Customer Relationship Management (analytics, communication campaigns, relationship strategies).

Social Media

Subjects

Arts, culture, consumer behavior, experience marketing, CRM

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2018

Grootschalig onderzoek in de podiumkunsten: welke communicatiecampagnes leiden tot meer ticketverkoop?

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 2018, In : Vrijetijdstudies. 35, 3, p. 13-18 6 p.

Research output: Contribution to journalArticleScientificpeer-review

Het groot campagne onderzoek podiumkunsten

Strijbosch, WWM., de Rooij, HPGM. & Bastiaansen, MCM., 18 Jun 2018, Breda: NHTV Breda University of Applied Sciences. 103 p.

Research output: Book/ReportReportScientific

Open Access
File
Open Access

Klantsegmentatie 2.0

de Rooij, HPGM., 2018, Cultuurmarketing Jaarboek editie 2018. Smetsers, H. (ed.). Cultuurmarketing, p. 11-13 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Klantsegmenten in cultuurcommunicatie

de Rooij, HPGM., 2018, In : Adrem. 2018, 2, p. 3-6 4 p.

Research output: Contribution to journalArticleProfessional

Activities 2005 2018

CRM in de vrijetijdsector

de Rooij, H. (Speaker)
2005

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Klantgericht Ondernemen

de Rooij, H. (Speaker)
2005

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Klantenmanagement in de zwembadbranche: Get connected!

de Rooij, H. (Speaker)
2006

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Klantloyaliteit in de theatersector

de Rooij, H. (Speaker)
2008

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

CRM en klantloyaliteit in de culturele sector: de kunst van waardecreatie

de Rooij, H. (Speaker)
2008

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Press / Media

Pieter de Rooij - CRM

HPGM de Rooij

15/05/17

1 media contribution

Press/Media: Press / Media

De kunst van volle zalen

HPGM de Rooij

30/04/12

1 media contribution

Press/Media: Press / Media

De concurrent is slechts één muisklik verwijderd

HPGM de Rooij

11/08/06

1 media contribution

Press/Media: Press / Media