Research output per year
Research output per year
Personal profile
Research interests
Senior lecturer at Breda University of Applied Sciences and The Hague University of Applied Sciences, as core teacher responsible for the Master in Marketing Management at NCOI University . Interim manager at boardroom level, marketing consultant and trainer with more than 30 years experience in marketing and business model innovation. Author of several successful marketing books.
Subjects
Digital marketing, e-business, e-commerce, social media management, marketing of services, customer experience, tourism.
Fingerprint
Dive into the research topics where Drs. Marjolein Visser RM is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Basisboek online marketing : van strategie tot conversie
Visser, M. & Sikkenga, B., 2021, 4 ed. Groningen: Noordhoff Uitgevers. 672 p.Research output: Book/Report › Book › Professional
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Digital marketing fundamentals : from strategy to ROI
Visser, M., Sikkenga, B. & Berry, M., 2021, 2 ed. Groningen: Noordhoff Uitgevers. 649 p.Research output: Book/Report › Book › Professional
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E-commerce en E-business
Visser, M. & Sikkenga, B., 2020, 2 ed. Groningen: Noordhoff Uitgevers. 375 p.Research output: Book/Report › Book › Professional
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Basisboek online marketing : van strategie tot conversie
Visser, M. & Sikkenga, B., 1 Apr 2018, 3 ed. Groningen: Noordhoff Uitgevers. 650 p.Research output: Book/Report › Book › Professional
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Digital marketing fundamentals
Visser, M., Sikkenga, B. & Berry, M., 2018, 1 ed. Groningen: Noordhoff Uitgevers. 640 p.Research output: Book/Report › Book › Professional
Prizes
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PIM Literature Prize for the best Marketing Study Book of the Year
Visser RM, Drs. Marjolein (Recipient), Sikkenga, B. (Recipient) & Berry, M. (Recipient), 26 Nov 2019
Prize: Prize (including medals and awards)