Personal profile
Research interests
As Transversal Professor of Sustainability Transitions, I focus on supporting (current and future) professionals, companies and organisations in identifying and implementing sustainability transition pathways.
This involves, but is not limited to, trying to answer these kind of questions:
- What kind of business and organisation models align with the required sustainability transition of society?
- What kind of ownership structures, contractual agreements, cooperation mechanisms, supply chain mechanisms and decision-making processes support implementation of these business and organisation models?
- How can existing businesses and organisations transform their current models, structures, arrangements, mechanisms and processes into these new ones, while operating within a context that might not always support doing so?
- How can start-ups apply these models, structures, arrangements, mechanisms and processes from the start, while operating and aiming to scale up within a context that might not always support doing so?
- How do you convince various stakeholders of your business/organisation, such as policy-makers, shareholders and, last but not least, customers/visitors/clients/employees, to support and join (forces with) you in realising this transformation/upscaling?
Subjects
Sustainability, Sustainability Transitions, Sustainable Development, Sustainable Development Goals, Sustainable Business Models, Sustainable Behaviour, Regenerative Economy; Degrowth, Donut Economy, Purpose Economy, Existential Economy, Circular Economy, Postgrowth, Sustainable Development Goals, Transition Pathways
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Collaborations and top research areas from the last five years
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De tijden zijn urgent, laten we vertragen: Een toekomstvormende benadering van veranderen
Camargo-Borges, C. & Melissen, F., 2026, Veranderen voor de toekomst: Werken aan een mooiere wereld. Boonstra, J. & Dubbeldam, M. (eds.). Amsterdam: Uitgeverij Boom, p. 197-209Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
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Is governance a driver of sustainability transitions? Evidence from tourism and urban socio-technical systems
Ngawenja Mzembe, A., Melissen, F. & Pinteva, S., Apr 2026, In: Sustainable Development. 34, 2, p. 2022-2039 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
1 Link opens in a new tab Citation (Scopus) -
Sustainable luxury in tourism and hospitality : contemporary principles and evolving practices
Manfreda, A., Melissen, F. & Khoo, C., 2026, Bristol: Channel View Publications. 236 p.Research output: Book/Report › Book editing › Scientific › peer-review
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Leisure in (un) sustainable times : An exploration of the role of leisure in sustainability transitions
Melissen, F., 2025, In: Uncover. 2025, 9, p. 14-15 2 p.Research output: Contribution to journal › Article › Professional
Open Access -
Shaping AI the European Way : BUas leads ethical and sustainable innovation in KreativEU
Pereira Santos, C. & Melissen, F., 2025, In: Uncover. 2025, 9, p. 26-27Research output: Contribution to journal › Article › Professional
Open Access
Activities
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AI and Sustainability within the scope of KreativEU.
Melissen, F. (Keynote speaker) & Pereira Santos, C. (Keynote speaker)
Jun 2024Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Partner meeting Chair in Management Education for Sustainability.
Moratis, L. (Organiser) & Melissen, F. (Organiser)
14 Dec 2021Activity: Participating in or organising an event › Organising an event
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BUas Research and Development Day 2021
Peeters, P. (Chair) & Melissen, F. (Chair)
5 Nov 2021Activity: Participating in or organising an event › Contribution at workshop, seminar, course
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Courageous conversation: The hidden potential of the SDGs.
Moratis, L. (Keynote speaker) & Melissen, F. (Keynote speaker)
14 Oct 2021Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Press/Media
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Frans Melissen and Sustainable Experience Design (Contribution to Podcast)
28/04/22
1 Media contribution
Press/Media: Press / Media
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De drie vloeken van duurzaamheid (Brabants Dagblad)
Moratis, L. & Melissen, F.
3/10/18
1 Media contribution
Press/Media: Press / Media
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Nu niets doen, is straks door het ijs zakken
Melissen, F. & Rijt, R. V. D.
7/08/18
1 Media contribution
Press/Media: Press / Media
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Duurzaamheidsintelligentie meer dan alleen techniek (opinion piece)
11/08/16
1 Media contribution
Press/Media: Press / Media
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Een oliedom wereldbeeld : NHTV lectoren: bedrijven gebruiken ‘markt’ als excuus voor immoreel gedrag
1/06/16
1 Media contribution
Press/Media: Press / Media
Prizes
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2018 EuroChrie conference “Institut Paul Bocuse” Best Research Paper Award
Lub, X. (Recipient), Kuokkanen, H. (Recipient), Blomme, R. (Recipient), Melissen, F. (Recipient) & Groen, B. (Recipient), 7 Nov 2018
Prize: Prize (including medals and awards)
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KreativEU: Knowledge and Creativity European University (KreativEU)
van Boxtel, S. (PI), De Brito, M. (CoI), Melissen, F. (CoI), Springael, I. (CoI), Roovers - Martens, L. (CoI), Pereira Santos, C. (PI) & Calvi, L. (CoI)
1/01/25 → 31/12/28
Project: Research
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IMPACT-UP
van Gaal, I. (PI), Melissen, F. (CoI), Verheijen, L. (CoI), Neijenhof, F. (CoI), Klijs, J. (CoI), van der Sterren, J. (CoI), van Ham - Vermunt, C. (CoI), van Bruchem, A. (PI), van Es, T. (CoI), Cheng, K. (CoI) & Hamburger, M. (CoI)
Province of North Brabant/Provincie Noord-Brabant
1/01/23 → 31/12/27
Project: Research
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SmartCulTour: Smart Cultural Tourism as a Driver of Sustainable Development of European Regions (SmartCulTour)
Klijs, J. (CoI), Koens, K. (CoI), Nawijn, J. (CoI), Moretti, S. (CoI), Calvi, L. (CoI), Weber-Sabil, J. (CoI), Ngawenja Mzembe, A. (CoI), Cakmak, E. (CoI), Smit, B. (CoI), Mainil, T. (CoI), Melissen, F. (CoI), Jasperse, P. (CoI), Richards, G. (CoI), Habekotté, J. (CoI), Relouw, J. (CoI), Hutchinson-Lhuissier, K. (CoI), Boode, W. (CoI), Pereira Santos, C. (CoI), Mayer, I. (CoI), Mensink - Nooij, F. (CoI) & Cheng, K. (CoI)
1/01/20 → 30/06/23
Project: Research
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Smart Assessment Sustainable Tourist Destinations (SASTDes)
Peeters, P. (PI), van Adrichem, C. (CoI), Atai, J. (CoI), Ballering, J. (CoI), Bastiaansen, M. (CoI), Eijgelaar, E. (CoI), Fricke, P. D. J. (CoI), Goossen, M. (CoI), de Keijzer, A. (CoI), Kokkinou, A. (CoI), Melissen, F. (CoI), Mitas, O. (CoI), Nawijn, J. (CoI), Neelis, I. (CoI), Praat, A. (CoI), Sensagir, I. (CoI) & Veldhoven, J. (CoI)
Regieorgaan Praktijkgericht Onderzoek SIA
1/11/17 → 30/04/22
Project: Research
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Smart City Hospitality (SCITHOS)
Koens, K. (PI), Melissen, F. (CoI), Aall, C. (CoI), Baltruszewicz, M. (CoI), Eijgelaar, E. (CoI), Lalicic, L. (CoI), Linssen, D. (CoI), Mayer, I. (CoI), Önder, I. (CoI), Paradell, A. (CoI), Peeters, P. (CoI), Moberg, K. R. (CoI), Ruiter, V. N. (CoI), Westerbeek, H. (CoI), Weber-Sabil, J. (CoI), Buijtenweg, T. (CoI), Hutchinson-Lhuissier, K. (CoI), Relouw, J. (CoI) & Pereira Santos, C. (CoI)
European Union’s Horizon 2020 Research and Innovation Programme, Netherlands Organisation for Scientific Research (NWO), Centre of Expertise Leisure, Tourism and Hospitality (CELTH )
1/05/16 → 11/09/19
Project: Research