Dr.ir. Frans Melissen

Professor of Sustainable Experience Design

    • 142 Citations
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    Personal profile

    Research interests

    Frans Melissen (1971) attained his MSc and PhD degrees (Industrial Engineering and Management Science) from Eindhoven University of Technology, where he also worked as a student counselor and lecturer/researcher. Subsequently, he joined the Faculty of Business and Economics of the University of Groningen as an associate professor. In 2006 he started his career at Breda University of Applied Sciences and he is the University’s Professor of Sustainable Experience Design. 

    This professorships’ ambition is to contribute to developing, successfully applying and disseminating theories, methods, tools and techniques that could assist organizations, businesses, professionals, and the like, in hospitality, tourism, events and beyond, in successfully designing (and staging) sustainable (hospitality) experiences. Researchers linked to the professorship Sustainable Experience Design have already developed, applied and disseminated such theories, methods, tools and techniques in relation to – but not limited to – the concept of sustainability intelligence – as an overarching mind-set and competency set for stimulating and furthering sustainability initiatives in various contexts, sustainable food, sustainable urban tourism, sustainable hospitality and facility business models and (social) technologies, and the relationship between sustainable development and the sharing/collaborative economy.



    Sustainable Experience Design, Sustainability Intelligence, Sustainable Development, Consumer Behavior, Hospitality Experiences, Sustainable Urban Tourism

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2003 2019

    Duurzame touchpoints voor je gast: Sustainable customer experience design

    Melissen, F. & Smit, HAP., 2019, In : Recreatie en Toerisme. 29, 1 (maart), p. 29-31 3 p.

    Research output: Contribution to journalArticleProfessional

    Grootste probleem op forum: 'Davos' zelf

    Moratis, L. & Melissen, F., 5 Feb 2019, In : Brabants Dagblad.

    Research output: Contribution to journalArticleProfessional

    Open Access

    Institutional bricolage as an antecedent of social value creation in a developing country's tourism and hospitality industry

    Mzembe, AN., Novakovic, Y., Melissen, F. & Kamanga, G., 6 Mar 2019, In : Corporate Social Responsibility and Environmental Management. 1, 12

    Research output: Contribution to journalArticleScientificpeer-review

    Introduction to sustainability and business

    Melissen, F., 2019, Ethical dilemmas in the creative, cultural and service industries. Bouwer, J. (ed.). Abingdon, Oxon: Routledge, p. 179-183 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Klimaat staat definitief op de politieke kaart

    Moratis, L. & Melissen, F., 27 Mar 2019, In : BN de Stem.

    Research output: Contribution to journalArticleProfessional

    Open Access

    Activities 2010 2018

    • 12 Contribution at workshop, seminar, course
    • 4 Guest lectures/talks/presentations (not at a conference)
    • 1 Organising an event

    Masterclass: Duurzaamheidsintelligentie

    F Melissen (Organiser), L Moratis (Organiser)
    20 Nov 2018

    Activity: Participating in or organising an eventOrganising an event

    From guest journey to guest satisfaction

    BT Dijkema (Speaker), F Melissen (Speaker), HAP Smit (Speaker)
    21 Mar 2017

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Duurzaamheidsintelligentie: NARRATIVE - workshop for clients (RijksWaterStaat) and participants (representatives of various Ministeries of the Dutch Government)

    L Moratis (Organiser), F Melissen (Organiser)
    30 Nov 2017

    Activity: Participating in or organising an eventContribution at workshop, seminar, course

    Press / Media

    De drie vloeken van duurzaamheid (Brabants Dagblad)

    Lars Moratis & Frans Melissen


    1 media contribution

    Press/Media: Press / Media

    Nu niets doen, is straks door het ijs zakken

    Frans Melissen & R van der Rijt


    1 media contribution

    Press/Media: Press / Media

    Duurzaamheidsintelligentie meer dan alleen techniek (opinion piece)

    Frans Melissen


    1 media contribution

    Press/Media: Press / Media

    Veel duurzame businessmodellen zijn helemaal niet zo duurzaam

    Frans Melissen


    1 media contribution

    Press/Media: Press / Media


    2018 EuroChrie conference “Institut Paul Bocuse” Best Research Paper Award

    Xander Lub (Recipient), H Kuokkanen (Recipient), RJ Blomme (Recipient), Frans Melissen (Recipient) & BH Groen (Recipient), 7 Nov 2018

    Prize: Prize (including medals and awards)

    Projects 2013 2021

    Smart Assessment Sustainable Tourist Destinations (SASTDes)

    Peeters, P., Nawijn, J., Mitas, O., Ballering, J., Kokkinou, A., Eijgelaar, E., Atai, J., Bastiaansen, M., Melissen, F., Fricke, D. J., Goossen, M. & Morel, K.


    Project: Research


    Smart City Hospitality (SCITHOS)

    Koens, K., Melissen, F., Aall, C., Baltruszewicz, M., Eijgelaar, E., Lalicic, L., Linssen, D., Mayer, I., Önder, I., Paradell, A., Peeters, P., Moberg, K. R., Ruiter, V. N., Westerbeek, H., Weber-Sabil, J., Buijtenweg, T., Hutchinson, K., Relouw, J. & Pereira Santos, C.


    Project: Research