Search results

• 2020

  Events as a strategic marketing tool

  van Olderen, R. & Gerritsen, D., 2020, 2nd ed. Wallingford: CABI. 244 p.

  Research output: Book/Report › Book › Professional

  • Marketing Tools 100%
  • Strategic Marketing 100%
• 2017

  Het event als strategisch marketinginstrument

  Gerritsen, D. & van Olderen, R., 2017, 2 ed. Bussum: Couthino. 302 p.

  Research output: Book/Report › Book › Professional
• 2014

  The event as a strategic marketingtool

  Gerritsen, D. & van Olderen, R., 2014, Oxfordshire: CABI. 285 p.

  Research output: Book/Report › Book › Professional