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Dorothé Gerritsen

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    Personal profile

    Research interests

    Dorothé Gerritsen has been a lecturer event management since 1995 at the Academy for Leisure of Breda University of Applied Sciences. She has studied communication science in Nijmegen. From the International Event Management track, she initiates and supervises research projects in event marketing.

    She is also active as a researcher and expert for CLC-VECTA Center for Live Communication. The book "The Event as a Strategic Marketing Tool" (Gerritsen and Van Olderen, revised in Dutch in 2017, International Edition published by Publisher Cabi in 2014) forms the basis for further expanding and disseminating her knowledge and expertise.

    Subjects

    Eventmarketing, communication, event management, trends and developments, customer journey, from strategy to event concept.

    Fingerprint Dive into the research topics where Dorothé Gerritsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Research Output

    Live Communication 3.0 onderzoeksprogramma CLC-VECTA 2015-2017

    Dopheide, PAM., Aerts, GJM., Coolen, JJM., Gerritsen, DJM. & Nuland, E., 15 Jan 2018, Breda: NHTV CLC-VECTA.

    Research output: Book/ReportReportProfessional

  • Track Event Management geeft vorm aan learning community

    Gerritsen, DJM., 20 Aug 2018, In : Uncover. 2018, 2, p. 34-37

    Research output: Contribution to journalArticleProfessional

    Glazen bol, koffiedik kijken of systematische studie?

    Gerritsen, DJM. & Dopheide, PAM., 21 Aug 2017, In : Uncover. 1, 1, p. 14-15

    Research output: Contribution to journalArticleProfessional

    Het event als strategisch marketinginstrument

    Gerritsen, DJM. & van Olderen, RD., 2017, 2 ed. Bussum: Couthino. 302 p.

    Research output: Book/ReportBookProfessional

    Activities

    • 4 Guest lectures/talks/presentations (not at a conference)
    • 1 Visiting an external academic institution

    Events: an effective means for live communication in the future

    DJM Gerritsen (Speaker)

    22 Jun 2017

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Uncover Meeting, 3 book presentations

    RD van Olderen (Interviewer), & DJM Gerritsen (Interviewer)

    22 Jun 2017

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Trends en ontwikkelingen in Live Communication

    DJM Gerritsen (Speaker)

    20 Apr 2017

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Shanghai Normal University

    DJM Gerritsen (Visiting professor)

    20 Jan 20179 Nov 2017

    Activity: Visiting an external institutionVisiting an external academic institution

    Sportmarketing and events

    DJM Gerritsen (Speaker)

    10 Nov 2014

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)