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20112018
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Personal profile

Research interests

Dorothé Gerritsen has been a lecturer event management since 1995 at the Academy for Leisure of NHTV International university Breda. She has studied communication science in Nijmegen. From the International Event Management track, she initiates and supervises research projects in event marketing.

She is also active as a researcher and expert for CLC-VECTA Center for Live Communication. The book "The Event as a Strategic Marketing Tool" (Gerritsen and Van Olderen, revised in Dutch in 2017, International Edition published by Publisher Cabi in 2014) forms the basis for further expanding and disseminating her knowledge and expertise.

Subjects

Eventmarketing, communication, event management, trends and developments, customer journey, from strategy to event concept.

Research Output 2011 2018

Live Communication 3.0 onderzoeksprogramma CLC-VECTA 2015-2017

Dopheide, PAM., Aerts, GJM., Coolen, JJM., Gerritsen, DJM. & Nuland, E., 15 Jan 2018, Breda: NHTV CLC-VECTA.

Research output: Book/ReportReportProfessional

Track Event Management geeft vorm aan learning community

Gerritsen, DJM., 20 Aug 2018, In : Uncover. 2018, 2, p. 34-37

Research output: Contribution to journalArticleProfessional

Glazen bol, koffiedik kijken of systematische studie?

Gerritsen, DJM. & Dopheide, PAM., 21 Aug 2017, In : Uncover. 1, 1, p. 14-15

Research output: Contribution to journalArticleProfessional

Het event als strategisch marketinginstrument

Gerritsen, DJM. & van Olderen, RD., 2017, 2 ed. Bussum: Couthino. 302 p.

Research output: Book/ReportBookProfessional

Activities 2014 2017

  • 4 Guest lectures/talks/presentations (not at a conference)
  • 1 Visiting an external academic institution

Events: an effective means for live communication in the future

DJM Gerritsen (Speaker)
22 Jun 2017

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Trends en ontwikkelingen in Live Communication

DJM Gerritsen (Speaker)
20 Apr 2017

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Uncover Meeting, 3 book presentations

RD van Olderen (Interviewer), DJM Gerritsen (Interviewer)
22 Jun 2017

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Shanghai Normal University

DJM Gerritsen (Visiting professor)
20 Jan 20179 Nov 2017

Activity: Visiting an external institutionVisiting an external academic institution

Sportmarketing and events

DJM Gerritsen (Speaker)
10 Nov 2014

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)