Research output per year
Research output per year
Personal profile
Research interests
Dorothé Gerritsen has been a lecturer event management since 1995 at the Academy for Leisure of Breda University of Applied Sciences. She has studied communication science in Nijmegen. From the International Event Management track, she initiates and supervises research projects in event marketing.
She is also active as a researcher and expert for CLC-VECTA Center for Live Communication. The book "The Event as a Strategic Marketing Tool" (Gerritsen and Van Olderen, revised in Dutch in 2017, International Edition published by Publisher Cabi in 2014) forms the basis for further expanding and disseminating her knowledge and expertise.
Subjects
Eventmarketing, communication, event management, trends and developments, customer journey, from strategy to event concept.
Fingerprint
Dive into the research topics where Dorothé Gerritsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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STRETCH ideas, visions, exchange and international projects : A long-term international collaboration between event programmes
Gerritsen, D., 2024, In: Uncover. 2024, 8, p. 22-23 2 p.Research output: Contribution to journal › Article › Professional
Open AccessFile -
The trade fair of the future : virtual and physical interaction all year around.
Gerritsen, D., 2023, In: Uncover. 2023, 7, p. 76-77Research output: Contribution to journal › Article › Professional
Open Access -
Events as a strategic marketing tool
van Olderen, R. & Gerritsen, D., 2020, 2nd ed. Wallingford: CABI. 244 p.Research output: Book/Report › Book › Professional
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Live Communication 3.0 onderzoeksprogramma CLC-VECTA 2015-2017
Dopheide, P., Aerts, G., Coolen, J., Gerritsen, D. & Nuland, E., 15 Jan 2018, Breda: NHTV CLC-VECTA.Research output: Book/Report › Report › Professional
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Track Event Management geeft vorm aan learning community
Gerritsen, D., 20 Aug 2018, In: Uncover. 2018, 2, p. 34-37 4 p.Research output: Contribution to journal › Article › Professional
Open Access
Activities
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Events: an effective means for live communication in the future
Gerritsen, D. (Speaker)
22 Jun 2017Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Uncover Meeting, 3 book presentations
van Olderen, R. (Interviewer) & Gerritsen, D. (Interviewer)
22 Jun 2017Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Trends en ontwikkelingen in Live Communication
Gerritsen, D. (Speaker)
20 Apr 2017Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
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Shanghai Normal University
Gerritsen, D. (Visiting professor)
20 Jan 2017 → 9 Nov 2017Activity: Visiting an external institution › Visiting an external academic institution
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Sportmarketing and events
Gerritsen, D. (Speaker)
10 Nov 2014Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)