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Dr. Dai-In Danny Han

Lecturer & Researcher

      • 122 Citations
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      Personal profile

      Research interests

      Dr. Dai-In Danny Han is a researcher in mobile Augmented Reality User Experience Design and a lecturer at BUas He holds a PhD in the area of mobile Augmented Reality user experience design and has been involved as lead researcher in the Dublin AR project in collaboration with Manchester Metropolitan University (MMU), Dublin Institute of Technology (DIT) and the Dublin City Council (DCC), as well as in research projects studying the user experience through mobile Augmented Reality and Google Glass in the urban heritage context in Manchester. Prior to joining Breda University of Applied Sciences, Danny Han completed his education in a Swiss leading hotel school and was employed in the hotel and education sector in various destinations, including Switzerland, Australia, China and Japan. He is currently actively involved in research around Designing, Managing and Measuring Experiences using augmented and virtual reality at Breda University of Applied Sciences.


      Augmented reality, virtual reality, hospitality, experience design, cultural tourism, user experience, wearable computing

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      Research Output

    • Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism

      Han, D., Tom Dieck, MC. & Jung, T., 21 Apr 2019, In : Leisure Studies.

      Research output: Contribution to journalArticleScientificpeer-review

    • 4 Citations (Scopus)

      Beleving verandert door Immersive Technology – de toekomst is ruimtelijk!

      Han, D-I. D., 27 Nov 2019, In : Hospitality Management, online. 2019

      Research output: Contribution to journalArticleProfessional

      Open Access


      Tourism and Hospitality Research (External organisation)

      Dai-In Danny Han (Member)

      31 Jan 2020 → …

      Activity: MembershipMembership of board

      EuroCHRIE (External organisation)

      Dai-In Danny Han (Member)

      20 Mar 2020 → …

      Activity: MembershipMembership of network

      Information and Management (Journal)

      D Han (Referee)

      2019 → …

      Activity: Publication peer-review and editorial workPublication peer-review

      Journal of Retailing and Consumer Services (Journal)

      D Han (Referee)

      2019 → …

      Activity: Publication peer-review and editorial workPublication peer-review

      5th International AR VR Conference : Changing Realities in a Dynamic World

      Dai-In Danny Han (Chair)

      14 Jun 2019

      Activity: Participating in or organising an eventContribution at a conference

      Press / Media

      EuroCHRIE 2018 Dublin pre-conference PhD & Early Career Workshop

      D Han & Y Bergs


      1 Media contribution

      Press/Media: Press / Media