Dr. Dai-In Danny Han

Lecturer & Researcher

    • 44 Citations
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    Personal profile

    Research interests

    Dr. Dai-In Danny Han is a researcher in mobile Augmented Reality User Experience Design and a lecturer at NHTV Breda, University of Applied Sciences. He holds a PhD in the area of mobile Augmented Reality user experience design and has been involved as lead researcher in the Dublin AR project in collaboration with Manchester Metropolitan University (MMU), Dublin Institute of Technology (DIT) and the Dublin City Council (DCC), as well as in research projects studying the user experience through mobile Augmented Reality and Google Glass in the urban heritage context in Manchester. Prior to joining NHTV Breda University of Applied Sciences, Danny Han completed his education in a Swiss leading hotel school and was employed in the hotel and education sector in various destinations, including Switzerland, Australia, China and Japan. He is currently actively involved in research around Designing, Managing and Measuring Experiences using augmented and virtual reality at NHTV Breda University of Applied Sciences.


    augmented reality, virtual reality, hospitality, experience design, cultural tourism, user experience, wearable computing

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2016 2019

    Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism

    Han, D., Tom Dieck, MC. & Jung, T., 21 Apr 2019, In : Leisure Studies.

    Research output: Contribution to journalArticleScientificpeer-review

    Calling for user-centric VR design research in hospitality and tourism

    Han, D-I. D. & Tom Dieck, MC., 2019, In : Hospitality & Society. 9, 2, p. 237-246 10 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Designing emotionally engaging mobile AR (MAR) experiences through digital storytelling.

    Han, D-I. D., Calvi, L., Hover, M. & Lub, X. D., 13 Jun 2019.

    Research output: Contribution to conferencePaperOther research output

    Emotions as core building blocks of an experience

    Bastiaansen, MCM., Lub, XD., Mitas, O., Jung, T., Ascencao, MP., Han, D., Moilanen, T., Smit, HAP. & Strijbosch, WWM., 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 651-668 18 p.

    Research output: Contribution to journalArticleScientificpeer-review

    The issue of augmented and virtual reality privacy

    Tom Dieck, D., Tom Dieck, MC. & Han, D-I. D., 14 Jun 2019.

    Research output: Contribution to conferencePaperOther research output

    Activities 2014 2019

    Creative Augmented and Virtual Reality Hub (External organisation)

    D Han (Member)

    Activity: MembershipMembership of network

    Global Food & Beverage Association (External organisation)

    D Han (Member)

    Activity: MembershipMembership of network

    T Jung

    D Han (Host)
    31 May 20172 Jun 2017

    Activity: Hosting a visitor

    Springer (Publisher)

    D Han (Referee)
    2017 → …

    Activity: Publication peer-review and editorial workPublication peer-review

    Stenden University of Applied Sciences, Leeuwarden

    MA Altan (Visiting lecturer), D Han (Visiting lecturer)
    7 Nov 2017

    Activity: Visiting an external institutionVisiting an external academic institution

    Press / Media