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Brigitte Ars

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Personal profile

Research interests


Innoguide 2.0 (2014-2016)

Innoguide 2.0 is the successor of Innoguide 1.0., a European e-learning platform for innovative tour guiding in the field of Interculturality, Experience and Sustainability. I have been involved in the making of the interculturality e-learning platform and the training of European guides in this field. we have been working with partners form Finland, Croatia, Denmark and Belgium. Innoguide 2.0 was funded by Erasmus+.


Revivak (2016-2019)

Involvement in the Revivak project, a Interreg project between the Netherlands and Belgium. Revivak was established in order to revive old craftmanship. I have been involved in the imagineering part ( concepting, storytelling, communication, etc.) e.g by giving trainings and consults.


Newscat (2016-2018)

Newscat is an European Erasmus+ funded project, aimed at inclusiveness in the tourism industry (e.g handicapped, elderly etc). Tour guides will be trained to be more aware of inclusiveness, and apply the knowledge in their job, being 'Customer service' trained by Newscat. The course will be offered online, as well as 'offline'. NHTV is involved in establishing the online course, and organise several meetings, like a multiplier event. We are working with partners from Spain, Italy, Bulgaria, Latvia and Belgium.


Areas of interest: innovation, experience design, adventure tourism, adventure, cross cultural topics, inclusive tourism, Imagineering, tour guiding, e-learning platform

Research Output 2010 2019

How adventure experience enhances the adventurous mindset

Ars, B., 19 Jun 2019.

Research output: Contribution to conferencePaperOther research output

Theorieboek toerisme en recreatie | branche en beroep

Offringa, BJP., Toonen, MA. & Ars, BGJM., 2016, Edu`Actief. 120 p. (Tendens toerisme en recreatie)

Research output: Book/ReportBookProfessional

Kijk, de toerist van morgen: Brazilië, Rusland India, China

Ars, BGJM. & Ras-Marees, T., 2010, Breda: NRIT Media. 190 p.

Research output: Book/ReportBookProfessional