Angelica van Dam

Angelica has her roots in the creative industries, where she was coordinator of a pop venue and did productions for movies. She joined the Academy for Leisure in 2002 as a lecturer in Imagineering, but she also has expertise on the field of Marketing and Projectmanagement. She holds a master in Imagineering. In addition, she is chairwoman of the competency group of Imagineering and in that position responsible for the imbedding of Imagineering in both the organisationculture as in education. She gives courses and consultancy for the industry and also organised creative sessions.
In 2015 she developed a tool with the competencygroup of Imagineering to measure the Imagineering level in an organisation or process.