Activity: Participating in or organising an event › Organising an event
Given the rapidly growing global tourism with ever more regions trying to attract revenues from tourism, marketing efforts at the destination level are even more essential than ever before. Most destinations rely on DMO’s to design and implement marketing strategies to overcome fragmentation and inefficiencies in the tourism industry. These DMO’s are the providers of destination-relevant information and the owners of often very powerful brands. They are storytellers that connect pieces of information in order to attract customers. Emerging ICT and online technologies, in many ways, make the lives of DMO’s a lot easier as they open up marketing and communication opportunities. On the other hand, these technological developments represent a fundamental challenge to DMO’s, not only disrupting their marketing strategies but also questioning their very existence. In this symposium, we will address a number of the emerging trends and developments in this field, and give an overview of how these technologies are used from a destination management’s perspective.