Description
Tourism takes a special position in the development and the management of cities. This target group namely places specific demands upon the city. The demands can partially be the same as those of other target groups, such as inhabitants and companies, but they can also be very different. Think, for example, of the specific demands placed by tourists upon the accessibility and the transport system, information provision, the type of cultural and recreational facilities, the retail offer, etc. Besides that, the presence of tourists can have an impact on the development of a city, positively and negatively. Via tourism people can get to know a city and develop into a (potential) inhabitant or investor. Tourism can lead to an international exchange of ideas, to mutual understanding, and improve the image of a city. Obviously, it can also lead to income and employment. The other side of the coin is that conflicts between inhabitants and visitors become more and more visible – in many cities worldwide. City marketing is an instrument via which to supply of the city, and the way the supply is communicated towards the target groups, can be adjusted to the demand. Target groups of a city are not equal – as discussed above they differ in their demands and impacts – and within city marketing campaigns this can lead to conflicts … but also to synergies. In the symposium we are searching for the recipe for successful city marketing; city marketing that contributes to the development of urban tourism – but also to the overall competitiveness of the city. Speaker during the symposium are Jan van der Borg (KU Leuven), Erik Braun (Erasmus University Rotterdam) and Marco van Hoek (City Consult Nederland). All three of them have extensive knowledge and experience with these issues – based on science and practice| Period | 12 Oct 2017 |
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| Event type | Workshop |
| Location | Breda, NetherlandsShow on map |
| Degree of Recognition | National |
Keywords
- tourism
- urban competitiveness
- city marketing