Marketing and branding of premium and luxury

Bevolo, M. (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Period17 Aug 2016
Event titleGuest lecture, Part of the program of EITC European School of Health and Well Being Summer Master
Event typeOther
LocationEindhoven, Netherlands

Keywords

  • Premium by design
  • Moskowitz
  • Gofman
  • Gower
  • futures research