FMGC studies in a virtual envirnoment: location based advertising, asssortment size and shelf space, congruency of background music and scent, and the label 'organic' on packages

Van Gisbergen, M. S. (Speaker), AL Peeters (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Period10 Jul 2012
Event titlePresentation for market research managers Heinz Netherlands/ Continental Europe
Event typeOther
LocationZeist, Netherlands