FMGC studies in a virtual envirnoment: location based advertising, asssortment size and shelf space, congruency of background music and scent, and the label 'organic' on packages

AL Peeters (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)


Presentation performed with: MS van Gisbergen (NHTV)
Period10 Jul 2012
Event titlePresentation for market research managers Heinz Netherlands/ Continental Europe
Event typeOther
LocationZeist, Netherlands