Field visit Oppland: customer journey mapping for digital enhanced realities

Weber-Sabil, J. (Speaker), Camargo Borges, C. (Speaker)

Activity: Participating in or organising an event › Contribution at workshop, seminar, course

Description

A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. In this workshop we develop a customer journey based on the previously defined personas for each project partner and identify opportunities for digital reality experiences around the travel experience.
Period4 Jun 2019
Event typeWorkshop
LocationHamar, Norway

Keywords

  • customer journey
  • digitourism
  • digitally enhanced realities
  • policy making