Branded Storytelling Experience: The case of the Efteling

Hover, M. (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Description

Client: Anderson Gomes de Souza, Ph.D. Universidade Federal de Pernambuco - UFPE
Period13 Dec 2016
Event titleworkshop in course for students/staff Universidade Federal de Pernambuco - UFPE, Recife, Brazil
Event typeWorkshop
LocationBreda, Netherlands

Keywords

  • storytelling
  • experience
  • brand development