Branded Storytelling Experience: The case of the Efteling

Hover, M. (Speaker)

Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

Period29 Apr 2016
Event titleWorkshop in commercial course for students Audencia University, Nantes
Event typeWorkshop
LocationBreda, Netherlands

Keywords

  • storytelling
  • experience
  • brand development