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Branded Storytelling Experience: The case of the Efteling
Hover, M.
(Speaker)
Academy for Leisure & Events
Activity
:
Talk or presentation
›
Guest lectures/talks/presentations (not at a conference)
Period
29 Apr 2016
Event title
Workshop in commercial course for students Audencia University, Nantes
Event type
Workshop
Location
Breda, Netherlands
Keywords
storytelling
experience
brand development